Lisa Biank Fasig
Lisa Biank Fasig
Lisa leads the creation of editorials and feature stories for COLLOQUY and oversees the work of contributing editors and writers. With 18 years of reporting experience, most in business and specifically consumer behavior, she is highly skilled at researching data and teasing out the trends. A background in graphic design enables her to see ideas in three dimensions and tell the story visually.
Groupon Earns Points in Latest Deal
Finally, Groupon will be giving its loyal members Group-points. The daily social couponing service is partnering with Cartera Commerce, a Lexington, Mass., company that manages...
Ask for My Phone Number and You’ll Get ZIP
This week I have an unusual motivation for wanting to go out and buy something – I want to see if the cashier asks...
Loyalty through Beer Goggles
The latest buzz in retail marketing involves the introduction of Walgreens' private-label beer, called Big Flats 1901. It's gotten a lot of media coverage...
Don’t Discount the Effects of Snow
Much of the country is buried under snow banks. America's retailers, meanwhile, are trying to dig out from a pile of inventory. It occurred to...
How Much is that Downy in the Window?
Heard the one about the fabric softener and the sleepwalker? The punch line takes place in a department store. Such is a synopsis of Procter...
DIY Should Mean Saving Money At Home and the Store
The latest grocery news is that the Kroger Co. is testing a new self-checkout technology. My question is: What's in it for me? Kroger said...
New Job? We Have an App for That
Few people would be advised to "phone it in" when applying for that dream job, but now one of the nation's largest retailers is...
Reflecting on Virtual Success
Macy's has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital "mirror" that enables customers to virtually try on...
A View into Your Holiday Morning
Regardless of the Black Friday hype, the holiday shopping season still has a long way to go. After all, the Saturday before Christmas is...
Just in Time for Xmas: Mobile Marketing Tips
Looks like a good number of shoppers will be phoning it in this holiday season. According to an October survey by the Mobile Marketing Association,...
Target Marketing Hits Home With CoupSmart
Marketers spend a lot of money tracking what we buy so they can tailor promotions to our specific needs. Now, we consumers can take...
Google and its Public’s Relations
Here's a term that executives at Google have apparently been looking up: Privacy as a PR issue. The CEO of the search engine, Eric Schmidt,...
Cost of Loyalty – For Retailers
Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder how much these loyalty programs cost retailers. For some,...
This Year, Let the Grown-Ups Have a Holiday
Good news for retailers: Children may find actual brand-name toys – not recession-age oranges, IOUs or dollar-store coloring books – in their stockings this...
Zoning in for Best Buyers
Looks like last year's fine-tuning of Best Buy's Reward Zone loyalty plan is paying off for the retailer, but time will tell if it...
Is that a banana in your couch, or are you just happy I am shopping?
Supermarkets are wizards at getting us to buy more than we intend. They've figured out how to successfully sell diapers to beer customers and...
Choo-Choo! Shoppers May be Trading Up
Chin-up, glossy-floored department stores. U.S. retailers may be experiencing a reversal of fortune, if a couple of recent earnings reports are any indication. Saks Fifth...
Is that a juice box in the mini bar?
The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to...
A Gold-Plated, Well-Grounded Partnership
Starbucks is cornering the market on coffee not simply because it has a location on almost every corner. The chain also has a deft...
The Accent is Different, but the Message Sounds the Same
In an impressively PR-savvy move, BP has assigned as new CEO not only an American, but also an American from the south. Say hello to...