Lisa Biank Fasig
Lisa Biank Fasig
Lisa leads the creation of editorials and feature stories for COLLOQUY and oversees the work of contributing editors and writers. With 18 years of reporting experience, most in business and specifically consumer behavior, she is highly skilled at researching data and teasing out the trends. A background in graphic design enables her to see ideas in three dimensions and tell the story visually.
Macy’s Heard it on the Radio
If Macy's isn't carrying enough of your size, it isn't for lack of trying. The department store chain, which has long sought to perfect the...
Sorry John-Boy, But Sam’s Club is Real
The Waltons of our childhood lived as a tight-knit family during the Great Depression in a rambling old house in the middle of rural...
Facebook Lists: Are Marketers Checking Them Twice?
Has Facebook just made it easier for marketers to book face time? The social network's latest innovation, to organize all of our vast networks of...
Loyalty as a Matter of Priority
Really? Priority boarding, for me? Apparently so, beginning last Thursday. As a Delta Skymiles member with an American Express gold card, I am now entitled...
Sears Crafts Social Media for Social Good
A lot of companies jump on the social media train because it's there, it's new and everybody's talking about it. In other words, they're...
School Sales, High Prices and Other Weirdness
Consumers may have had classrooms in mind in July, as overall retail sales met or beat Wall Street expectations, but a handful of merchants...
New Wrinkle in the Advertising World
Cosmetics companies have given a new meaning to the term "beauty before age," and it's gotten them the old heave-ho in Britain. Two spots for...
Walmart Joins the Data-ing Game
Just how many bags of Tootsie Pops does Walmart sell every year? Soon, the world may know. For years, Walmart never shared its store sales...
Not So Pretty in Pink
Well, it looks like cancer has been one-upped in the insidious department. Turns out that many companies that promote a cure for breast cancer are...
Stock Up on Customer Engagement
It might not be a miracle, but Macy's may reach a 34th milestone by Christmas. Shares of Macy's Inc. hit a two-year high today when...
Chipotle’s Best Burrito is Four Days Old
Burrito seller Chipotle doesn't only tout fresh ingredients, it also prefers fresh contest winners. The Denver-based quick-serve restaurant chain celebrated its 18th year on June...
Groupons in Plastic Instead of Paper? Not so Fishy
Groupon has ventured deeper into loyalty marketing – and away from paper coupons – with a Boston-area test program that's offering $40 in shellfish...
A Bulldog in Ferragamo
Luxury retail chain Saks Fifth Avenue held its annual meeting June 1 and at the gathering – just as in every annual meeting since...
At Kroger, Shoppers are Bananas for Loyalty
Fun fact: Americans are just as likely to have bananas in their kitchen as a Kroger loyalty card in their wallets. The $82 billion supermarket...
A Non-Crude Method for Lowering Grocery Prices
Procter & Gamble has figured out one sweet way to bottle up its leading line of shampoos – and it might just help keep...
Lo Siento, Taco Bell
Forget about burritos, Taco Bell may be saving its best beef for the law firm that tried to charge it with false advertising. The fast-food...
Charming Shoppers in all Sizes
Lost in the recent news about Charming Shoppes closing 10 percent of its stores is whether this decision will have any bearing on its...
Tayloring for Everyone
Holy pencil skirt! It looks like Ann Taylor might actually be too small for its "Julie"-cut trousers. The specialty fashion chain, known for classically tailored,...
Online Marketing for that Sock Puppet Feeling
It has already been a full decade since I purchased my first holiday gifts online. In fact, in 2000 I made a point of...
Nordstrom Privacy Policy Earns Interest
Everyone equates Nordstrom with superior service, but the high-touch retailer is taking its attention to detail even to the bank. The Seattle-based department store chain...