Linda Taylor
Linda Taylor
Linda Taylor is an experienced business and marketing consultant with MattsenKumar LLC. Linda’s vast exposure in growing B2B SMEs and improving Customer Experience enables her to create quality content in form of Articles and Info graphics. With a focus on benefiting the masses, Linda is creating content that adds value and routes companies towards success.
How to Keep Your Customers Delighted During COVID-19
COVID-19 has wrecked businesses and left traditional organizations vulnerable to disruption led by tech start-ups. Both formal and informal sectors have suffered and there’s...
How to Design a Winning CX Strategy for your E-commerce Organization?
Image Source The dynamics of brand building has changed and it has changed for the better. Today customers are willing to interact with businesses that...
Business Process Outsourcing: Trends Every Organization Should Adopt
Source A Clutch study reveals, 52% of businesses were willing to outsource processes in 2019. The business process outsourcing industry touched $100 billion milestones...
Statistics That Proves Business Process Outsourcing is still a Winning Proposition for Organizations
When the BPO industry faltered a bit in 2015 and its global worth dipped to $88 billion from $104 billion in 2014, many leaders...
5 Actions to Improve Customer Experience on Your E-commerce Platform
Image Source With 86% of customers willing to pay extra for quality customer experience, businesses today are faced with a choice. Contrary to popular opinion,...
Digital Marketing Hacks for E-commerce Players to use in 2020
Image Source If we draw an analogy, physical stores are made up of brick and mortar, while e-commerce stores are made up of Lego....
E-commerce Site Search Best Practices
Image Source According to Salesforce, “shoppers who use search spend 2.6x more compared to the users who do not”. Now that it is a...
How to Use Customer Journey Mapping for Impressive Customer Experience?
Image Source Customer Journey Mapping is a pictorial representation of path a customer follows after coming in contact with a company. The diagramming technique...
Reinvent Customer Experience as a Marketing Strategy!
A study by Temkin Group revealed, “65% of buyers believe a positive experience with an enterprise is more influential than great advertising”. Numerous other...
7 Reasons Why You Should Invest More in Customer Experience
Danny has been a regular visitor to the coffee shop located just a mile away from his home. There would hardly be any weekend...