Linda Deeken is the founder of Deeken Strategies, and an affiliate of Eddie Would Grow, where she focuses on growth strategy and activation. Previously, she was the Chief Marketing Officer of The Cambridge Group and a consultant at Oliver Wyman. She has been published in Harvard Business Review, among other publications, and has been a key contributor to several books.
Leader's Guide to Contact Center Excellence
Plan smarter with this ultimate guide to contact center management and technology. Learn how to reduce agent turnover, win talent, and tap into emerging tech trends. Don't miss: 6 talent and ops strategies.
Customer Success: The North Star for CX Leaders
CustomerThink research finds just 25% of Customer Experience (CX) initiatives can show business value. Explore how Customer Success can be used as a "North Star" to create value for your customers and improve CX ROI.