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Linda Deeken

Linda Deeken
Linda Deeken is the founder of Deeken Strategies, and an affiliate of Eddie Would Grow, where she focuses on growth strategy and activation. Previously, she was the Chief Marketing Officer of The Cambridge Group and a consultant at Oliver Wyman. She has been published in Harvard Business Review, among other publications, and has been a key contributor to several books.

Why the Best Innovations Are Grounded in the Small ‘I’ Not the Big ‘I’

A recent HBR article reinforced a trend I’ve been seeing myself … that from companies large and small businesses are obsessed with ‘ideas’. ...

The Life-Changing Magic of Tidying Up is Not Just for the Home

Marie Kondo’s topic of The Life Changing Magic of Tidying Up has been of considerable interest for several years now, and has reached a...

Competing on the Currency of Joy … It’s Not just for Millennials Anymore

Nielsen recently released a report in which the continued decline of at home cooking was brought to the forefront. This finding is mirrored...

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