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Liad Churchill

Liad Churchill
Passionate about turning complex technologies into compelling stories that deliver business value, I’m a multi-discipline product marketer with over 15 years’ experience at B2B tech companies. I bring a strategic analytical perspective, creativity, execution skills, and rich global customer-facing track record. With deep knowledge of data analytics, cyber and AI, I’m a copywriter at heart, specializing in presentations and keynote speaking. I lead marketing at TechSee, a growing startup that’s shaping technical support with a game-changing solution based on AR and Computer Vision AI.

How mature is your remote support offering? Evaluate it with this Capability Maturity Model

Using a Capability Maturity Model for remote support can provide valuable information both about what may be missing in your current level of adoption,...

New survey: What do customers expect from service providers during COVID-19?

With the pandemic’s restrictions and need for safety, enterprises face unprecedented operational challenges in their ability to deliver customer service. Many companies have been...

How to Reduce Field Service Costs to Meet Optimization Goals

Field service organizations have long been implementing measures to reduce their high operational costs. In particular, technician dispatches are a huge drain on operating...

5 Reasons Why your Field Service Performance Metrics should include Customer Effort Score

In 2019, before the world had ever heard of COVID-19, a Research Report by Field Service News showed that field service organizations were already...

Tried and true techniques for cutting costs in your call center

Contact centers are always looking for ways to reduce expenses. This is particularly true during periods of uncertainty and economic downturn, when cutting costs...

How to boost Field Service Efficiency with Augmented Reality & Computer Vision AI

Field service organizations in 2020 are challenged to continue providing the service excellence their customers expect while minimizing human contact. Many are meeting this...

7 Steps to Deploying AI-powered Self-service during the New Normal

It’s no surprise that AI-powered self-service is gaining traction with customers. Even before the pandemic created a New Normal, 73% of consumers said they...

Tenant Experience and Remote Support: How Property Management Organizations are Transforming Service

Right across the housing sector, tenants aren’t just seen as renters anymore - they are now considered clients. They want to communicate on their...

How to Motivate Your WFH Contact Center staff – Tactics for Remote Employee Engagement

COVID-19 has forced many companies to transition their contact centers to enable remote work at scale. Equipping staff with the necessary home office equipment...

Multiexperience: Where the Customer Journey and Employee Journey Converge

We are living in the experience economy. Success is no longer simply about the goods or services a company provides; rather, it’s about how...

How to Deliver Effortless Experience in the New Normal with Contactless Service

In the age of social distancing, is contact the new dirty word? With COVID-19 on everyone’s mind, it certainly seems that way. The new...

The Central Role of Computer Vision in Multiexperience

The ongoing quest to enhance customer experience has birthed a new buzzword: multiexperience (MX). This emerging trend has companies seeking to provide their customers...

The Future of Remote Customer Support Tools is in the Hands of IT

As a sophisticated IT department, you’ve done everything right. When COVID-19 hit, you pivoted to support work from home, considering employees’ every need during...

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