Liad Churchill
Liad Churchill
Passionate about turning complex technologies into compelling stories that deliver business value, I’m a multi-discipline product marketer with over 15 years’ experience at B2B tech companies. I bring a strategic analytical perspective, creativity, execution skills, and rich global customer-facing track record.
With deep knowledge of data analytics, cyber and AI, I’m a copywriter at heart, specializing in presentations and keynote speaking. I lead marketing at TechSee, a growing startup that’s shaping technical support with a game-changing solution based on AR and Computer Vision AI.
Need Mo’ Money? Customer Service can Help using the Power of Vision
Your business needs to generate more revenue. You turn to the sales team. Or do you? New thinking is pointing to another area of...
The 3 Stages of the Visual Transformation Journey
With the new digital-first mentality, the need for remote support and enhanced customer engagement, brands are recognizing the need for a visual-first strategy for...
How Visual Transformation Will Revolutionize Customer Service
We are living in a 'remote first' world where visual engagement has become a critical piece in our current day-to-day interactions. Zoom classrooms, livestream...
5 Technologies that help your Customer Service Team drive more Sales
“Do you want to SuperSize that?” and “Do you want fries with that?” These lines – uttered with every Mickey D order – are probably...
Visual Transformation in Telecom: Endless opportunities
If there’s one feeling consumers have grown familiar with in their dealings with the telecom industry, it is - by all accounts - frustration....
What 3G Sunsetting Means for Home Security Firms
3G sunsetting is a significant step in the evolution of wireless communication. Old 3G technology is set to become obsolete as manufacturers and MNOs...
How AR Enables the 4 Key Field Service Trends of 2021
In the last few years, companies have been investing in their field service function as a way to differentiate and personalize their services and...
If we can see it, we can fix it: How vision is expanding the roles of customer service staff
There’s a new trend in customer service: the borders between technicians and agents are becoming blurred, with each one taking on aspects of the...
2021: Emerging AI trends in the telecom industry
No longer limited to providing basic phone and Internet service, the telecom industry is at the epicenter of technological growth, led by its mobile...
Customer service trends for 2021: Top analyst predictions
The times they are a-changin' World-wide changes have upended the best-laid plans and expert forecasts. Challenged by continuing uncertainty and perhaps uncharted territory, it has...
After UK Coronavirus Lockdown #3, Will Remote Contactless Customer Support be Here to Stay?
With the number of new daily confirmed cases of COVID-19 in the UK exceeding 60,000, the country has officially entered its third national lockdown....
Technical Reps or Agent Techs? The inter-changing roles of technical support and customer service
“You’ve reached Service Enterprises. Your call is important to us.For sales support, press 1.For product support, press 1.For technical support, press 1.For account updates,...
Transforming CPG Inventory Management with Augmented Reality & Computer Vision
For a consumer packaged goods (CPG) company, inventory management is a never-ending cycle. Whether it’s a chain store, grocery store, or a vending machine...
5 Proven Ways to Make your Contact Center RPA Successful
Ever since the Industrial Revolution, organizations have always looked to robotic technology as a way to advance their operational efficiency. Think sewing machines, factory...
The Start of a New Era: How Service Leaders are Preparing for COVID-19 Vaccine Rollout
2021. A new year. A new era in the COVID-19 pandemic. As the widespread vaccine rollout gets underway, businesses are grappling with many questions....
Slaying 6 Myths on Remote Visual Support
Emerging technologies make bold promises. Whether they ultimately go mainstream or crash strongly depends on delivering the goods, but also on the buzz surrounding...
How Augmented Reality is Poised to Disrupt Field Services: Four Scenarios
Now more than ever, many businesses are searching for effective ways to improve field service. Augmented reality (AR) has many applications in field service...
6 Habits of Organizations with Successful Remote Support
It’s as old as communication technology itself. The importance of following best practices is undeniable – certainly anyone who has seen the movie Apollo...
How to optimize customer service costs with visual assistance
For decades, service organizations have been proposing innovative ways to cut operational costs in customer service: Let employees bring their own coffee? 😊 Eliminate evening…
Paradigm Shift in the Future of Field Service Delivery
Field service delivery is undergoing a transformation. This paradigm shift has effectively taken the “field” out of field services, with the industry focused on...