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Liad Churchill

Liad Churchill
Passionate about turning complex technologies into compelling stories that deliver business value, I’m a multi-discipline product marketer with over 15 years’ experience at B2B tech companies. I bring a strategic analytical perspective, creativity, execution skills, and rich global customer-facing track record. With deep knowledge of data analytics, cyber and AI, I’m a copywriter at heart, specializing in presentations and keynote speaking. I lead marketing at TechSee, a growing startup that’s shaping technical support with a game-changing solution based on AR and Computer Vision AI.

2022 Trends: Discover the Future of Call Centers

In the last few years, the customer service industry has been upended by a combination of new pandemic-driven ways of working, the growing trend...

The True Remote IT Support Cost & How to Optimize this Necessary Expense

The pandemic has ushered in a new age of the remote workforce. Far from being a temporary phase, Stanford University research estimates that at...

The New Hybrid Field Service Model: Does Visual Assistance Have A Part To Play?

The pandemic has transformed how field service is delivered, with the industry focused on servicing customers in the most efficient way possible. On the...

How to Reduce Returns: 8 Tried & True Tactics

Product returns are a costly proposition for the vast majority of manufacturers and retailers.  According to the National Retail Federation (NRF), consumers returned an...

The UK Fuel Shortage 2021: How to Ensure Business Continuity

With drivers queued up for hours waiting for petrol and station after station simply out of fuel, Britain’s fuel shortage is making headlines. But...

Beyond Remote Support: 5 Ways Your Organization Can Use Visual Assistance

When most service organizations consider implementing Visual Assistance, they mainly focus on how to use the technology to support remote teams  in the field...

Brouhaha in Broadcasting: The Cable Digital Transformation

The cable industry is at a crossroads. No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically...

IT’s Role in Support for Remote Workers

After scrambling to set up remote working environments at the start of the pandemic, enterprises have largely recognized its advantages and adopted the WFH...

Warranty Cost Management: Guarantee Satisfaction & Profitability

Product warranty management has become an area of focus for many manufacturers. When a product breaks or does not function properly, the OEM is...

The High Cost of Being Unprepared: How Field Services Can Create a Disaster Recovery Plan

2020 and 2021 have been roller-coaster years for businesses, having to respond and pivot from one crisis after another. From a global pandemic and...

Overcoming the Challenges of Medical Device Support

In the medical technology field, manufacturers must provide medical device support for their products across a wide range of settings, including hospitals, urgent care...

Hear from the Experts: Thoughts on the Future of Computer Vision and Visual Self Service

Customer service capabilities have recently taken a giant leap forward with the launch of Eve Cortex, the world’s first Computer Vision AI platform that...

4 Innovations that Help Reduce Truck Rolls

It’s no secret that truck rolls are a necessary evil for the service industry. Yes, they cost a lot. Absolutely, your customers aren’t happy to…

5 Ways Home Security Firms can Boost CX with Visual Assistance

The future of the market for home security firms is bright. Rising crime rates, falling prices of home security devices, and the growing adoption...

7 New Technologies to Improve Customer Service in 2021

In the last few years, the customer service domain has experienced an awakening with the rising awareness of the benefits of delivering a good...

The Gig Economy is Paving the Way for Agile Customer Service

The Gig Economy – Work On-Demand In recent years, the world has been trending toward a gig-based economic format.  A gig refers to when an...

Seeing is believing: Why contact centers must embark on the journey towards Visual Transformation

The Age of Contact Center Transformation  Like many industries these days, contact centers are at a crossroads. On the one hand, every business needs to...

AI in Call Centers: Top innovations for 2021

Call centers are busier than ever. According to a 2021 survey, 65% of U.S. consumers have required assistance during the COVID-19 pandemic. These growing...

4 Reasons why your Customer Service Needs to be a Profit Generator

Is customer service a cost center or a profit center? If you answered ‘cost center’, right now is the perfect time to challenge that...

How to offer great IT Support for WFH Staff with visual assistance (6 examples)

Today more and more companies are recognizing the benefits of allowing their employees to work from home (WFH), or more accurately, work from anywhere...

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