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Lauren Carlson

Lauren Carlson
Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. She has a background in the music industry, and when she isn't writing about software, you can find her running at Town Lake and singing at local venues. She is a graduate of the University of Texas with a bachelor's degree in journalism. Follow her on Twitter @crmadvice

Could Gamification Be the Key to Adoption of Sales Force Automation Software?

There has been a lot of buzz lately around this term "gamification." But what is it? Gamification is the process of adding elements of...

Should Salesforce.com Make Your Marketing Automation Shortlist?

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their...

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