Laura Patterson
Laura Patterson
Laura Patterson is a recognized and trusted authority for enabling companies to take a customer-centric outcome-based approach to organic growth through the use analytics, accountability, alignment, and operational excellence. Laura's 25+ year career spans a variety of management roles and industries. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is among the pioneers in MPM. She has a patent for the Accelance® framework designed to connect activities and investment to business results and has published four books, most recently Fast-Track Your Business.
How Effective Is Your PR? Media Impressions Can’t Give You the Whole Picture
For many companies, public relations is a key part of marketing efforts. Unfortunately, I have found that when it comes to metrics for PR,...
Know Your Customers’ Wallet Share to Retain the Best Customers
When I began my career in marketing and sales more than 25 years ago, my first job was helping a financial services firm retain...