Home Authors Posts by Jeff Raymond

Jeff Raymond

Jeff Raymond
For >20 years I've enjoyed driving demand and building brands as a marketing leader. With foundations in market research, brand development, and direct marketing, my emphasis over the past 10+ years has been on leading a global team of marketers charged with demand generation and brand growth via integrated, data-driven marketing programs and content marketing strategies. Specialties: Marketing strategy, demand generation, international marketing, digital marketing, CRM and marketing automation, direct marketing, team leadership and management, public speaking, data visualization and analysis

Executive Assessment – Five Keys for Measuring B2B Marketing ROI and Performance

Getty Images Objectively understanding the effectiveness and ROI of their marketing efforts is a common pain point for B2B leaders. The negative nodes of...

4 Ways to Elevate Your Brand by Improving Customer Experience

Getty Images By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator (Walker study). Is your organization treating...

New Posts