For >20 years I've enjoyed driving demand and building brands as a marketing leader. With foundations in market research, brand development, and direct marketing, my emphasis over the past 10+ years has been on leading a global team of marketers charged with demand generation and brand growth via integrated, data-driven marketing programs and content marketing strategies.
Specialties: Marketing strategy, demand generation, international marketing, digital marketing, CRM and marketing automation, direct marketing, team leadership and management, public speaking, data visualization and analysis
Leader's Guide to Contact Center Excellence
Plan smarter with this ultimate guide to contact center management and technology. Learn how to reduce agent turnover, win talent, and tap into emerging tech trends. Don't miss: 6 talent and ops strategies.
Customer Success: The North Star for CX Leaders
CustomerThink research finds just 25% of Customer Experience (CX) initiatives can show business value. Explore how Customer Success can be used as a "North Star" to create value for your customers and improve CX ROI.