Home Authors Posts by Larry Alton

Larry Alton

Larry Alton
N/A
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

How to Sell a New Product to Your Customers

Any time a company comes up with a new product or idea, they have to overcome natural barriers in the marketplace. There’ll always be...

5 Ways Virtual Reality Could Impact Customer Service

Virtual and augmented reality may be closer to widespread adoption than you initially think. Consider that many major corporations – including Facebook, Google, Microsoft,...

How to Improve Website Navigation to Enhance the Customer Experience

Navigation is the heart of your website. It’s what makes it run smoothly, and it’s also one of the most important factors in website...

How to Create an ‘About Us’ Page That Wows Customers

When developing a website, creating images, and crafting content, your ‘About Us’ page probably isn’t high on the list of priorities. Most of your...

Print Ads Are Not Dead: 6 Ways Print Ads Still Attract Customers

It seems like everything in marketing has shifted towards digital, but that’s not exactly true. Digital advertising is one of the most effective forms...

How to Motivate Employees to Use CRM Software

There’s no doubt that CRM software and solutions are important for collecting customer data, improving customer service, and simplifying marketing and sales processes. However,...

6 Customer Service Tips for Government Clients

Regardless of the industry, businesses thrive on good customer service. However, when you’re dealing with high profile clients like government agencies, it’s exponentially more...

3 Tips for Take Your Business Global Without Sacrificing Customer Satisfaction

For many businesses, making the decision to scale your business on the global level can seem daunting. If you’ve never made this journey before,...

6 Important Factors to Consider When Shopping for CRM Software

Customers are the lifeblood of any business and you can’t afford to let your client relationships fall by the wayside. Thankfully, there are a...

How to Master Ecommerce Customer Service

Regardless of the industry, customer service is an incredibly important component of success. Without customers you can’t sustain a business, no matter how grand...

How to Create a Custom Ecommerce Experience for Each Visitor

When a customer enters a brick-and-mortar store, it’s only polite to offer a greeting and ask if you can provide any assistance – and...

What to Look for When Hiring a Customer Service Representative

What would you consider the key component of your business to be? The products or services themselves? Or maybe the power of your brand? If...

The What, Why and How Behind Customer Education

A business is often its own worst enemy. This is especially true when a startup launches a new product that’s completely foreign to the...

Design for Customers: How Your Website Can Attract People Via Aesthetics

The best people in digital marketing know how good search engine optimization (SEO) drives traffic to a website. Increasingly, solid SEO has given ground...

Building Customer Relations: How Construction Firms Do It

You know that old phrase, “The customer is always right”? It’s a statement that acknowledges customers are fundamental to any business. Understanding the significance of...

6 Tools You Need to Provide Premium Customer Service

There are a few tools, strategies and tips necessary to offer the kind of customer service that creates a customer for life. The ultimate...

6 Selling Tips When Your Customer is a Kid

It’s pretty easy to market to kids when it’s something like a toy or candy. After all, reach your target audience and they’ll go...

4 Reasons to Embrace Mobile Readiness in 2015

In 2014, mobile readiness arrived in full force and is complementary to responsive design (which businesses should be touting anyway). Depending whom you ask,...

A Professional Service Provider’s Guide to Customer Service

Whether you’re a doctor or lawyer, customer service works a little differently for a professional service provider. You have to be careful about what...

The 6 Customer Service Mistakes Your Company Can’t Afford to Make

If the customers determine the success of a business, then how you treat your customers dictates the fortunes of your firm. Sadly, certain major...

New Posts