Larry Alton
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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
Any time a company comes up with a new product or idea, they have to overcome natural barriers in the marketplace. There’ll always be...
Virtual and augmented reality may be closer to widespread adoption than you initially think. Consider that many major corporations – including Facebook, Google, Microsoft,...
Navigation is the heart of your website. It’s what makes it run smoothly, and it’s also one of the most important factors in website...
When developing a website, creating images, and crafting content, your ‘About Us’ page probably isn’t high on the list of priorities. Most of your...
It seems like everything in marketing has shifted towards digital, but that’s not exactly true. Digital advertising is one of the most effective forms...
There’s no doubt that CRM software and solutions are important for collecting customer data, improving customer service, and simplifying marketing and sales processes. However,...
Regardless of the industry, businesses thrive on good customer service. However, when you’re dealing with high profile clients like government agencies, it’s exponentially more...
For many businesses, making the decision to scale your business on the global level can seem daunting. If you’ve never made this journey before,...
Customers are the lifeblood of any business and you can’t afford to let your client relationships fall by the wayside. Thankfully, there are a...
Regardless of the industry, customer service is an incredibly important component of success. Without customers you can’t sustain a business, no matter how grand...
When a customer enters a brick-and-mortar store, it’s only polite to offer a greeting and ask if you can provide any assistance – and...
What would you consider the key component of your business to be? The products or services themselves? Or maybe the power of your brand? If...
A business is often its own worst enemy. This is especially true when a startup launches a new product that’s completely foreign to the...
The best people in digital marketing know how good search engine optimization (SEO) drives traffic to a website. Increasingly, solid SEO has given ground...
You know that old phrase, “The customer is always right”? It’s a statement that acknowledges customers are fundamental to any business. Understanding the significance of...
There are a few tools, strategies and tips necessary to offer the kind of customer service that creates a customer for life. The ultimate...
It’s pretty easy to market to kids when it’s something like a toy or candy. After all, reach your target audience and they’ll go...
In 2014, mobile readiness arrived in full force and is complementary to responsive design (which businesses should be touting anyway). Depending whom you ask,...
Whether you’re a doctor or lawyer, customer service works a little differently for a professional service provider. You have to be careful about what...
If the customers determine the success of a business, then how you treat your customers dictates the fortunes of your firm. Sadly, certain major...