Larry Alton
Larry Alton
N/A
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
8 Secrets to Improving the Customer Experience for Millennials
Millennial customers, those born between 1980 and 2000, are redefining the way customer service is perceived. They’re outnumbering the baby boomers and reinforcing the...
How to Meet Customer Expectations in Demanding Industries
When you’re in sales, one of the more difficult aspects involves meeting lofty customer expectations. You have a duty and obligation to maximize profitability,...
5 Factors That Directly Influence Customer Purchase Decisions
Have you ever paused to consider why your customers choose your products over the closest competitor? If you really think about it, what sets...
3 Online Factors that Will Impact Customer Perceptions in 2016
From a marketing perspective, few things are as important as gaining a comprehensive and accurate understanding of how your target market perceives your brand....
This Time, the Customer’s Right: How to Admit Fault and Move On
Customer service can sometimes seem like an endless stream of apologies. But as a seasoned customer service provider, you know how important it is...
Satisfaction Isn’t Enough: Strategies For Creating Customer Excitement
We’ve fallen into a particular trap when we talk about the customer experience. We want customers to be satisfied and loyal – but what...
4 Effective Tips for Customer Service Managers
Few departments in a large company are as difficult to manage as customer service. Customer service jobs come with high turnover rates, lots of...
Calm Down! How to Deal with Frustrated Customers
We’ve all been that angry customer at one point or another. You know, the one who gets frustrated after waiting on hold for five...
5 Ways Companies Can Improve Customer Deliveries
For a small business owner, one of the biggest challenges of competing in the ecommerce space is handling the supply chain logistics that come...
How a Unique Twist on Your Boring Industry Engages Consumers
The fact that your business is in a “boring” industry doesn’t mean you have to bore your audience. You may specialize in file storage,...
How to Tell When the Customer Is Wrong (And What to Do About It)
The time-tested classic adage says, “The customer is always right.” But business owners and employees alike know that sometimes customers are anything but right....
The Best Way to Serve Customers? Take Care of Their Data
Customer service kiosks, contact channels, portals, and other means of connecting to your business’ clients have become commonplace. They’re excellent tools for establishing and...
Do CSR Initiatives Play a Role in Customer Loyalty?
Throughout 2015, corporate social responsibility (CSR) has been a favorite buzzword for businesses across numerous industries. And while all CSR initiatives should be genuine,...
The One-Two Punch for Successful Customer Relationship Management
Everyone’s looking to develop positive, profitable relationships with customers. However, very few companies are able to do both. Many organizations are often forced to...
How to Leverage Mobile Devices in Pursuit of Better Customer Engagement
Do you know anyone who doesn’t have some sort of mobile device? Seriously, even your grandparents’ generation has smartphones, tablets, and other items by...
What Message Is Your Attire Sending to Your Customers?
Your spouse may have told you to change your shirt before work, but does that kind of thing really matter in a business setting?...
How Customer Demographics Influence Your Business
Demographics in business are more important than many companies realize. Amidst the other concerns presented in building a company, this one important aspect can...
Four Reasons Why Corporate Values Matter to Customers
Believe it or not, customers actually care about your business’ corporate values. They want to work with businesses that care about those around them...
How to Avoid Customer Service and PR Nightmares on Social Media
From a corporate perspective, social media has the power to do both good and bad. On the one hand, it can greatly aid a...
How to Turn Customers Into Brand Advocates
With customers turned influencers, your business’s marketing plan can turn full circle if you play it right. Savvy marketers employ marketing to gain customers,...