Larry Alton

Design for Customers: How Your Website Can Attract People Via Aesthetics

The best people in digital marketing know how good search engine optimization (SEO) drives traffic to a website. Increasingly, solid SEO has given ground to canny content design. While SEO can bring customers to your business virtually, it doesn’t necessarily boost conversion rates in and...

Building Customer Relations: How Construction Firms Do It

You know that old phrase, “The customer is always right”? It’s a statement that acknowledges customers are fundamental to any business. Understanding the significance of quality customer service is crucial for a thriving business. It may mean the difference between creating new customers and keeping...

6 Tools You Need to Provide Premium Customer Service

There are a few tools, strategies and tips necessary to offer the kind of customer service that creates a customer for life. The ultimate goal of the customer journey isn’t to make a sell. It’s to turn your customer into free brand ambassadors that...

6 Selling Tips When Your Customer is a Kid

It’s pretty easy to market to kids when it’s something like a toy or candy. After all, reach your target audience and they’ll go to work getting the finances for you (from their parents, of course). But what if your customer is technically a...

4 Reasons to Embrace Mobile Readiness in 2015

In 2014, mobile readiness arrived in full force and is complementary to responsive design (which businesses should be touting anyway). Depending whom you ask, mobile readiness can mean a variety of things. However, it’s widely accepted that it’s a mobile version of a website,...

A Professional Service Provider’s Guide to Customer Service

Whether you’re a doctor or lawyer, customer service works a little differently for a professional service provider. You have to be careful about what you do and say while finding ways to show you care. Do you have trouble walking that fine line and making...

The 6 Customer Service Mistakes Your Company Can’t Afford to Make

If the customers determine the success of a business, then how you treat your customers dictates the fortunes of your firm. Sadly, certain major corporations and brands don’t recognize this: Their inadequate customer service is a quiet but inevitable road to failure. Are you aware...

The 7 Keys to Great Customer Service

When you think about the most important facets of your business, you might be focusing on the wrong issues. While your products and services are certainly vital, they can’t thrive on the market without the help of an essential factor. Your marketing team may be...

Apple Pay Works for Most, Has Hangups for Some

Apple Pay, the new payment system that’s supposed to be the most revolutionary financial advance since online shopping, is finally in play. While the technology will probably take some time to perfect, customers, businesses, and pundits plunged in and so far have offered mixed...

Connecting Lawyers with Clients: 3 Aspects of Online Legal Marketing

Legal marketing wasn’t around 20 years ago. Attorneys were responsible for building their own books of business, but most of this was done organically through networking offline. In an increasingly mobile and digital world, attorneys struggle to keep up with marketing demands to keep...

How Cloud-Based CRM is Changing the Business Landscape

The business world is constantly changing and advancing. While there might not be anything wrong with the older ways of doing things, new technologies and ideas are usually more attractive. In the realm of customer service and satisfaction of clients’ needs, cloud-based CRM (customer relationship...

High-Tech Entertainment Necessary for Attracting and Keeping Clients

There was a time when you could take your clients out to an occasional dinner and nothing more was expected of you. In many industries that time is over, however. Among executives, it’s your responsibility to wine and dine your customers -- without counting the...

The Foundation for Customer Acquisition

Quick! What’s the key to running a successful business? Most people hesitate before answering this question correctly. After all, is there really one single key to success? While there may not be one particular driving factor, some aspects are clearly more important than others. Think…

How Personalization as a Service is Changing E-Commerce

It’s well known that Amazon has worn the crown of the e-commerce kingdom for a long time, but have you ever wondered what “secret strategy” the company might have employed to earn it? Though many factors have contributed to Amazon’s success, one of the...

Marriott’s New Social Media Approach: Innovative or Out of Touch?

According to GetResponse blogger Kerry Butters, social media is an important resource for companies who hope to build their online reputations. By working with reputation management firms, companies who already have a solid social media strategy enjoy many benefits, from increased online presence and...

Personal Branding in a Highly Technical World

In today’s business landscape where CEOs and other top-level executives are constantly fighting for the spotlight, it’s not hard to see that personal branding is important to them. But it’s important to us, too. Whether you’re trying to recover from mistakes in your past or...

7 Best Global Communication Methods for Business

These days, international business people don’t face the same communication barriers that their predecessors did. Communication technologies expand daily, with continuous innovations rolling out to help organizations reach across the globe and make big waves in their industries. These technologies are more intuitive, complex, and...

What Your Customers aren’t Telling You

The squeaky wheel gets the grease, and this saying holds true in business. Unfortunately, many salespeople think that if a customer doesn’t say anything (for better or worse) they’re generally satisfied with the transaction. That’s not necessarily true and (even though it may seem...

Study Reveals B2B Companies All About Mobile Commerce

It’s official: There are now more mobile users than desktop users, and B2B companies are forging the path when it comes to making the most of mobile readiness. In June 2014 at the IRCE e-commerce conference, 100 B2B companies were...

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