Larry Alton

Four Reasons Why Corporate Values Matter to Customers

Believe it or not, customers actually care about your business’ corporate values. They want to work with businesses that care about those around them and have motives other than growing into a billion dollar organization. While you may feel like developing a list of...

How to Avoid Customer Service and PR Nightmares on Social Media

From a corporate perspective, social media has the power to do both good and bad. On the one hand, it can greatly aid a brand’s pursuit of attracting and engaging leads. On the other, it exposes you to potential risks and mistakes on a...

How to Turn Customers Into Brand Advocates

With customers turned influencers, your business’s marketing plan can turn full circle if you play it right. Savvy marketers employ marketing to gain customers, and satisfied customers can turn into excellent marketing. The best way to gain more recognition for your brand is to...

How to Sell a New Product to Your Customers

Any time a company comes up with a new product or idea, they have to overcome natural barriers in the marketplace. There’ll always be those customers who’re willing to try anything and everything, but the majority needs convincing. If you’re preparing to launch a...

5 Ways Virtual Reality Could Impact Customer Service

Virtual and augmented reality may be closer to widespread adoption than you initially think. Consider that many major corporations – including Facebook, Google, Microsoft, and Sony – already have fully functional prototypes and small batch releases in circulation. Pair that with the fact that...

How to Improve Website Navigation to Enhance the Customer Experience

Navigation is the heart of your website. It’s what makes it run smoothly, and it’s also one of the most important factors in website design for customers, whether they realize it or not. You want your customers to have a great experience on your...

How to Create an ‘About Us’ Page That Wows Customers

When developing a website, creating images, and crafting content, your ‘About Us’ page probably isn’t high on the list of priorities. Most of your time will be spent perfecting the home page, optimizing product listings, and developing all-important landing pages. However, you shouldn’t look...

Print Ads Are Not Dead: 6 Ways Print Ads Still Attract Customers

It seems like everything in marketing has shifted towards digital, but that’s not exactly true. Digital advertising is one of the most effective forms of marketing today, but it’s not the only way. Print ads are still going strong and attracting customers like honey...

How to Motivate Employees to Use CRM Software

There’s no doubt that CRM software and solutions are important for collecting customer data, improving customer service, and simplifying marketing and sales processes. However, despite these benefits, it’s sometimes challenging for business owners to get their employees excited about new CRM implementation. Follow These Six...

6 Customer Service Tips for Government Clients

Regardless of the industry, businesses thrive on good customer service. However, when you’re dealing with high profile clients like government agencies, it’s exponentially more important to satisfy their demands and do everything possible to build healthy, long-term business relationships. Top Customer Service Do’s While there…

3 Tips for Take Your Business Global Without Sacrificing Customer Satisfaction

For many businesses, making the decision to scale your business on the global level can seem daunting. If you’ve never made this journey before, you most likely have tons of questions and very few answers. But if you want your business to find success,...

6 Important Factors to Consider When Shopping for CRM Software

Customers are the lifeblood of any business and you can’t afford to let your client relationships fall by the wayside. Thankfully, there are a number of reliable CRM software solutions currently on the marketplace. In an effort to speed things up, let’s walk you...

How to Master Ecommerce Customer Service

Regardless of the industry, customer service is an incredibly important component of success. Without customers you can’t sustain a business, no matter how grand the idea is or what pain points the products solve. Businesses depend on customer service, but in the 21st century...

How to Create a Custom Ecommerce Experience for Each Visitor

When a customer enters a brick-and-mortar store, it’s only polite to offer a greeting and ask if you can provide any assistance – and then to follow up with helpful sales advice if you’re asked. However, when the same customer approaches an ecommerce site,...

What to Look for When Hiring a Customer Service Representative

What would you consider the key component of your business to be? The products or services themselves? Or maybe the power of your brand? If you were to ask some of the top organizations on the planet, they’ll likely say it’s their customer service. How...

The What, Why and How Behind Customer Education

A business is often its own worst enemy. This is especially true when a startup launches a new product that’s completely foreign to the market. Since members of the team have spent weeks, months, or years developing the product, they know it well. What...

Design for Customers: How Your Website Can Attract People Via Aesthetics

The best people in digital marketing know how good search engine optimization (SEO) drives traffic to a website. Increasingly, solid SEO has given ground to canny content design. While SEO can bring customers to your business virtually, it doesn’t necessarily boost conversion rates in and...

Building Customer Relations: How Construction Firms Do It

You know that old phrase, “The customer is always right”? It’s a statement that acknowledges customers are fundamental to any business. Understanding the significance of quality customer service is crucial for a thriving business. It may mean the difference between creating new customers and keeping...

6 Tools You Need to Provide Premium Customer Service

There are a few tools, strategies and tips necessary to offer the kind of customer service that creates a customer for life. The ultimate goal of the customer journey isn’t to make a sell. It’s to turn your customer into free brand ambassadors that...

6 Selling Tips When Your Customer is a Kid

It’s pretty easy to market to kids when it’s something like a toy or candy. After all, reach your target audience and they’ll go to work getting the finances for you (from their parents, of course). But what if your customer is technically a...

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