Larry Alton
Larry Alton
N/A
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
No More Abandoned Carts: Understanding Why Customers Complete A Sale
We’ve all done it – logged on to an ecommerce site, looked around, started a cart, and then left without completing the transaction. And...
3 Tips for Gathering Valuable Customer Testimonials
For businesses in every industry, one of the toughest challenges is establishing trust with new customers. And while there are hundreds of unique strategies...
Capture Your Audience: 4 Tips for Better Ecommerce User Experience
When it comes to user experience (UX) in ecommerce, the goal is always to reduce friction and make customers feel as comfortable and engaged...
Attention Small Businesses: Get Involved for Better Customer Service
Customer service is often about the individual, which manifests when customers have a specific concern that you work with them to solve. But other...
5 Tips for a Customer-Centric Approach to Digital Marketing
We live in an age of personalization, and customers expect their favorite brands to be tailored to their preferences and desires. As a marketer,...
7 Ways to Please Demanding Customers
Dealing with customers can be fun and exciting. Some people choose to go into a retail profession because they love to work with people....
Lead By Example: How Big Brands are Putting Customers First
One of the biggest issues customers have with modern marketing, advertising, and customer service initiatives is that oftentimes these strategies are selfish in nature....
Caring For Customers: Community Outreach As Customer Service
At a time when so much business is occurring online, reaching out to customers where they live is an effective way to build community...
Is Your Project Management Software Improving Customer Experience?
We typically think of project management software as being an internal issue – it works behind the scenes. But on closer examination it becomes...
6 Ways You Could Be Hurting Customers Without Realizing It
If you’re serious about your business, the first priority is the customer. There’s no business without them! Not all companies are able to keep their...
6 Tips for Creating and Maintaining Profitable Customer Loyalty Programs
Every small business has considered a customer loyalty program at one point or another, but very few ever develop a comprehensive plan that’s sustainable...
The Impact of Social Proof in Customer Engagement
Over the past few years, internet marketing has undergone a significant progression. Whereas it was once a disengaged marketing medium, it’s now become a...
Three Ways to Give Your Customers a Stronger Voice
In the business world, the customer’s voice is one of the most valuable, but often undervalued, tools in your arsenal. You obviously can’t cater...
10 Unique Ways to Learn About the Target Customer
We’ve all built strong friendships before, but most of us don’t think about how they began. In most cases, you find a person that...
How Digital Marketing Has Changed Customer Expectations
Digital marketing has brought businesses and consumers many things, including brand awareness and easy access to products. This was all part of the plan...
How to Design and Implement Sign Up Forms That Convert Customers
Whether you’re trying to build an email marketing list or get customers to start a product demo, sign up forms are a great asset....
How to Improve Customer Service by Reducing Employee Stress
Have your customer service ratings been low lately? The problem obviously lies with your employees, but pinpointing exactly what’s causing them to underperform is...
How to Find Employees Who Actually Care About Your Customers
As a business owner, one of the toughest realities you have to face is the fact that nobody else cares about your company as...
3 Tips for Enhancing In-Store Customer Experiences in 2016
Online business is booming, including in sectors like clothing and grocery products once considered brick and mortar bastions. So what’s a real world store...
Would Your Customers Use Your Mobile App?
For forward thinking businesses, the idea of setting up a mobile app to work in conjunction with your business’s website could be something on...