Larry Alton

How to Meet Customer Expectations in Demanding Industries

When you’re in sales, one of the more difficult aspects involves meeting lofty customer expectations. You have a duty and obligation to maximize profitability, but you’re also asked to attend to the needs of customers so that they’re truly satisfied. Striking a balance between...

5 Factors That Directly Influence Customer Purchase Decisions

Have you ever paused to consider why your customers choose your products over the closest competitor? If you really think about it, what sets your products apart? In many respects, they’re exactly the same. Well, in an effort to understand your business better, you...

3 Online Factors that Will Impact Customer Perceptions in 2016

From a marketing perspective, few things are as important as gaining a comprehensive and accurate understanding of how your target market perceives your brand. If you’re able to hone in on this perception, you suddenly earn the freedom to make informed decisions and pursue...

This Time, the Customer’s Right: How to Admit Fault and Move On

Customer service can sometimes seem like an endless stream of apologies. But as a seasoned customer service provider, you know how important it is to grin and bear it – even when customer complaints seem like they’re coming out of left field, and especially...

Satisfaction Isn’t Enough: Strategies For Creating Customer Excitement

We’ve fallen into a particular trap when we talk about the customer experience. We want customers to be satisfied and loyal – but what do we really mean by that? Typically, discussions of customer loyalty mean that they’ll stick by your brand, but that...

4 Effective Tips for Customer Service Managers

Few departments in a large company are as difficult to manage as customer service. Customer service jobs come with high turnover rates, lots of stress, and numerous challenges that must be battled through and overcome in order to develop a positive brand image. With...

Calm Down! How to Deal with Frustrated Customers

We’ve all been that angry customer at one point or another. You know, the one who gets frustrated after waiting on hold for five minutes. It’s not fun being on the other end of the phone, either: when you’re the company dealing with a disgruntled...

5 Ways Companies Can Improve Customer Deliveries

For a small business owner, one of the biggest challenges of competing in the ecommerce space is handling the supply chain logistics that come with processing deliveries and sending customers their orders in an accurate and timely manner. While larger companies like Amazon and...

How a Unique Twist on Your Boring Industry Engages Consumers

The fact that your business is in a “boring” industry doesn’t mean you have to bore your audience. You may specialize in file storage, cleaning products, real estate, software development, or something else that makes you concerned about making your brand appealing. Don’t worry;...

How to Tell When the Customer Is Wrong (And What to Do About It)

The time-tested classic adage says, “The customer is always right.” But business owners and employees alike know that sometimes customers are anything but right. Ranging from rudeness to harassment to straight up fraud, customer behavior can affect businesses negatively. As an entrepreneur, it’s up...

The Best Way to Serve Customers? Take Care of Their Data

Customer service kiosks, contact channels, portals, and other means of connecting to your business’ clients have become commonplace. They’re excellent tools for establishing and maintaining positive consumer relationships, but it’s also important to keep customers’ data safe. Information like credit card numbers, addresses, social...

Do CSR Initiatives Play a Role in Customer Loyalty?

Throughout 2015, corporate social responsibility (CSR) has been a favorite buzzword for businesses across numerous industries. And while all CSR initiatives should be genuine, there’s nothing wrong with considering how they impact brand image and affect customer loyalty. Research Identifies Connection There’s no doubt that…

The One-Two Punch for Successful Customer Relationship Management

Everyone’s looking to develop positive, profitable relationships with customers. However, very few companies are able to do both. Many organizations are often forced to choose healthy or profitable – but there is a way to obtain both. It calls for a killer one-two punch...

How to Leverage Mobile Devices in Pursuit of Better Customer Engagement

Do you know anyone who doesn’t have some sort of mobile device? Seriously, even your grandparents’ generation has smartphones, tablets, and other items by now. Mobile devices are pervasive and commonplace. With that being said, businesses can’t afford to overlook mobile strategies in their...

What Message Is Your Attire Sending to Your Customers?

Your spouse may have told you to change your shirt before work, but does that kind of thing really matter in a business setting? Isn’t your knowledge more influential than your appearance? In fact, your appearance has a much greater influence on your customers...

How Customer Demographics Influence Your Business

Demographics in business are more important than many companies realize. Amidst the other concerns presented in building a company, this one important aspect can easily be overlooked. However, when trying to grow a larger customer base, understanding the demographics of your target audience could...

Four Reasons Why Corporate Values Matter to Customers

Believe it or not, customers actually care about your business’ corporate values. They want to work with businesses that care about those around them and have motives other than growing into a billion dollar organization. While you may feel like developing a list of...

How to Avoid Customer Service and PR Nightmares on Social Media

From a corporate perspective, social media has the power to do both good and bad. On the one hand, it can greatly aid a brand’s pursuit of attracting and engaging leads. On the other, it exposes you to potential risks and mistakes on a...

How to Turn Customers Into Brand Advocates

With customers turned influencers, your business’s marketing plan can turn full circle if you play it right. Savvy marketers employ marketing to gain customers, and satisfied customers can turn into excellent marketing. The best way to gain more recognition for your brand is to...

How to Sell a New Product to Your Customers

Any time a company comes up with a new product or idea, they have to overcome natural barriers in the marketplace. There’ll always be those customers who’re willing to try anything and everything, but the majority needs convincing. If you’re preparing to launch a...

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