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Lane Michel

Lane Michel
Quaero
Lane Michel leads Quaero's focus on marketing performance management. He and his team start, accelerate and gain maximum return on investments in marketing and customer strategies that maximize growth in customer value and shareholder returns. Michel has driven thought leadership and speaks on a number of customer management topic areas.

“Touch Mapping” Can Be Key to Improving Your Behavior Toward Your Customers

Recognizing and understanding a problem is half the battle. So why do so many people think they can actually improve customer experiences without doing...

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