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Lane Cochrane

Lane Cochrane
Lane Cochrane has more than 20 years of management and business development experience in the market research and analytics industry. As Chief Innovation Officer at iperceptions, Lane is responsible for developing customer analytics offerings that maximize the value of customer research within the evolving customer experience management industry. Lane has a proven research track record with over 10 years in leadership roles at The Nielsen Company.

Why Voice of the Customer Data is your Most Important Marketing Asset

Today, marketing success is developing winning customer-centric experiences. That’s why Voice of the Customer (VoC) data has grown from a nice to have to...

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