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Lance Kyle

Lance Kyle
Lance Kyle consults for organizations nationwide on improving performance of sales, marketing, and customer service teams. He founded Seattle-based Acetta in 2000 to enable midsize companies to better leverage enterprise technology solutions to enhance customer relationships. Kyle holds a bachelor of science in civil engineering from the University of Washington.

Here’s the Right Way To Audition CRM Software

There is a right way and a wrong way to select CRM software, and most organizations do it wrong. As a former senior CRM expert...

You Can Succeed in Your CRM Sales Rollout

It's amazing that surveys are still revealing poor results from sales rollouts of CRM. Take for example, a December 2004 survey conducted by CRMGuru.com,...

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