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Kristin Zhivago

Kristin Zhivago
Kristin Zhivago is a Revenue Coach, president of the digital marketing management company Zhivago Partners, and author of “Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy.” She is an expert on the customers' buying process and digital marketing. She and her team provide a full range of digital marketing services designed to take companies to the next revenue level.

The 10 most common company-killing Terribly Toxic Traits of bad managers

After working with hundreds of companies and their leaders, I can confidently say that the number-one killer of revenue growth is a bad top...

Want to increase sales? Your own customers will show you how.

Here’s the most interesting aspect of increasing your sales: It’s way more simple than you think. The methods and messages you should use are...

How to Grow Your Company Without Having to Guess

I can’t take credit for this headline. These words came from Vince Warnock, who interviewed me for his “Chasing The Insights” podcast a few...

Business Success: What’s love got to do with it? Everything. 

I’m asking the same question Tina became famous for. But this time, we’re talking about success in business. Read most any textbook on growing...

ChatGPT AI: What can possibly go wrong? 

How useful is this tool, really, for life and business use? How should we see it as marketers?

Website Management: Avoiding common mistakes 

After we onboard a new client, the first thing we always need to do is clean up the mess left by their previous agency. Our…

Ethical selling: The truth is, nothing sells like the truth

As a buyer, you know you want the truth from sellers. As a seller, you are tempted—and maybe even advised—to bend or hide the truth.…

How social media marketing can be used to make sales

People often ask me: “Does social media marketing really lead to sales?” My answer always starts with this: “Yes, you can make sales directly from…

The truth about SEO: How search engine marketing really works

What is search engine optimization (SEO)? It’s unfortunately one of the more misunderstood campaign activities by business owners who are trying to use it to…

The attack of the legacy systems: How to avoid the Southwest Syndrome

For a company that does so many things right—and yes, I am a staunch Southwest Airlines fan, based on personal experience with numerous domestic airlines—they…

Recession coming? Here’s what happens in a recession and how to grow your business 

I saw an old term—“single point of failure”—used in a new way today. I’ve always thought of it as an engineering term, reminding me of…

The ultimate secret to getting qualified leads: “Thirsty horses”

There’s an old saying, going back centuries: “You can lead a horse to water, but you can’t make it drink.” One of my very...

Digital marketing vs. digital manipulation: Where’s the line?

I’m not alone in noticing that we seem to be in the midst of an explosion of not-so-nice behavior. I’m not surprised, having noticed decades…

Management for revenue growth: Your company is only as strong as your primary weakness

It’s a sad fact of business life—and one people hardly ever talk about—that your company is only as strong as your primary weakness. No matter…

The top 5 digital marketing mistakes that business owners make

Clients come to us because they are frustrated with their digital marketing vendors and the disappointing results of their efforts. What they want is a…

The truth about how management functions

There are many books about management, theories about management, and courses that teach certain types of management. The whole concept of management is fascinating to…

Business Leadership: Are your personal characteristics killing your company?

The truth is, we are all a combination of positive and negative characteristics. No company leader is perfect. Which means that we have to be…

Digital Marketing Ethics

It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time…

Exact Match: How search engine expectations changed buying—and marketing—forever

“I know it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what I want.” That’s the “search…

“Helpology”: Where marketing and sales are going next

Some part of my brain is always working on the overall evolution of revenue generation. And that part of my brain is also always...

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