Kristin Zhivago
Kristin Zhivago is a Revenue Coach, president of the digital marketing management company Zhivago Partners, and author of “Roadmap to Revenue: How to Sell the Way Your Customers Want To Buy.” She is an expert on the customers' buying process and digital marketing. She and her team provide a full range of digital marketing services designed to take companies to the next revenue level.
After working with hundreds of companies and their leaders, I can confidently say that the number-one killer of revenue growth is a bad top...
Here’s the most interesting aspect of increasing your sales: It’s way more simple than you think. The methods and messages you should use are...
I can’t take credit for this headline. These words came from Vince Warnock, who interviewed me for his “Chasing The Insights” podcast a few...
I’m asking the same question Tina became famous for. But this time, we’re talking about success in business. Read most any textbook on growing...
How useful is this tool, really, for life and business use? How should we see it as marketers?
After we onboard a new client, the first thing we always need to do is clean up the mess left by their previous agency. Our…
As a buyer, you know you want the truth from sellers. As a seller, you are tempted—and maybe even advised—to bend or hide the truth.…
People often ask me: “Does social media marketing really lead to sales?” My answer always starts with this: “Yes, you can make sales directly from…
What is search engine optimization (SEO)? It’s unfortunately one of the more misunderstood campaign activities by business owners who are trying to use it to…
For a company that does so many things right—and yes, I am a staunch Southwest Airlines fan, based on personal experience with numerous domestic airlines—they…
I saw an old term—“single point of failure”—used in a new way today. I’ve always thought of it as an engineering term, reminding me of…
There’s an old saying, going back centuries: “You can lead a horse to water, but you can’t make it drink.” One of my very...
I’m not alone in noticing that we seem to be in the midst of an explosion of not-so-nice behavior. I’m not surprised, having noticed decades…
It’s a sad fact of business life—and one people hardly ever talk about—that your company is only as strong as your primary weakness. No matter…
Clients come to us because they are frustrated with their digital marketing vendors and the disappointing results of their efforts. What they want is a…
There are many books about management, theories about management, and courses that teach certain types of management. The whole concept of management is fascinating to…
The truth is, we are all a combination of positive and negative characteristics. No company leader is perfect. Which means that we have to be…
It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time…
“I know it’s here, somewhere, and if I just keep refining my search phrase, I’m going to find exactly what I want.” That’s the “search…
Some part of my brain is always working on the overall evolution of revenue generation. And that part of my brain is also always...