Kristina Jaramillo
Kristina Jaramillo
Kristina Jaramillo (President of Personal ABM) helps sales, marketing, and GTM teams win, protect and expand key tier 1 accounts that would make up the 20% of accounts that can deliver 80% of today's and tomorrow's revenue growth. By changing sales and marketing motions, Kristina reversed no positions with enterprises like UPS, created $2M wins with accounts that were unresponsive for 5+ years, protected accounts like P&G, and expanded contracts with global organizations like Sephora. Go to personalabm.com to learn more
How Making Account-Based Marketing Synonymous with ABM Tech Is Failing to Lead to Significant Revenue Growth
Even though 6Sense, Demandbase, Terminus, Madison Logic and others found in the Forrester New Wave for ABM Platforms are just 1 piece of the...
More LinkedIn Leads Can Destroy Your Revenue Performance – An Interview with Ian Addison From GetLinkedInHelp.com
Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our...
How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere
In the "Ultimate Sales Machine", Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market...
How a Managed Service Provider Drove Demand on LinkedIn with Prospects Who Previously Ignored Communications
Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association...
How a LinkedIn Profile Makeover Helped Schneider Increase Connection Conversions by 400% and Increased the Outbound Email Response Rate
Clients will often ask us, “What’s the ROI of getting a LinkedIn profile makeover?” Now, in many cases, the profile makeover itself will...
IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn
If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself...
Stop the Numbers Game on LinkedIn That Even the Social Selling Experts Are Playing
As I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I...
How Even LinkedIn & Social Selling Experts Are Ineffectively Using LinkedIn & the Publishing Platform
When LinkedIn opened the LinkedIn publishing platform to everyone – consultants, business leaders and their sales, marketing and business development teams were getting hundreds...
Your Experience and Qualifications Are Not Differentiators! B2B Buyers Want to See Your Unique Business Value on LinkedIn
I recently started a discussion within different LinkedIn groups where I asked consultants, sales and marketing leaders how they were differentiating themselves from others...
Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused...
CMOs Fail to Go Beyond Brand Awareness on LinkedIn & Prove a Clear Social Media ROI
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5...
Think Strategy Not Tactics to Generate More Leads with LinkedIn
Strategy is the biggest difference between a B2B sales and marketing team that drives demand and enjoys consistent sales leads and revenue opportunities and...
How to Communicate Your Value and the Value Business Buyers Are Looking For on Your LinkedIn Profile
According to a recent Forrester study, business buyers define a valuable sales meeting as: 1. A meeting where the organization's managing director, sales manager or...