Koka Sexton
Koka Sexton
Koka Sexton, Social Selling Evangelist and Sr. Social Marketing Manager at LinkedIn, is one of the most recognized social selling experts in the technology industry. A career in helping companies use social media for lead generation, creating new opportunities, and engaging customers. READ MORE at the LinkedIn Sales Solutions blog.
Managing your Time to Increase Sales
Did you know that on average, only 10% of a salesperson's time is spent selling? How can you expect profits to increase when such...
Quality Above Quantity: Where’s your client on the spectrum?
It's easy to tell when your client has crossed that threshold from "interested" to "paying customer". Consider what you do when buying a...
Quality Above Quantity: Setting data goals
If you end up purchasing data, it's a good idea to set up a plan for how to understand the data and the goals...
Quality Above Quantity: Capitalizing on the data you already have
What if you could combine new data with information you already have, increasing the potential for double the impact? Perhaps it's not filed and...
Quality Above Quantity: Debunking Data Myths: The Big List
All kinds of contact lists and databases are available online, promising to do the work for you by providing you a huge list of...
Quality Above Quantity: Time Management: Is Sorting through Data worth it?
When it comes to data, there can be too much of a good thing. Purchasing a big data list of potential new customers may...
Quality Above Quantity: Giving the Cold Call the Cold Shoulder
Maybe cold calls worked in the past. Maybe one out of every ten people you called turned into a sale. These days, however, very...
From Zero to Hero: Quality of Data VS Quantity of Data
SOURCE: http://www.flickr.com/photos/krikit/2880756271/sizes/m/in/photostream/ Quality data is one of the essential keys to running a successful business in today's always on, analytics driven world. While the sheer…
How to Align Sales and Marketing
Getting B2B Sales and Marketing Departments To Work Together to Increase Leads Most business-to-business or B2B companies don't want to admit this, but their sales...
How to Boost B2B Sales with Social Media
As a driven, competitive sales professional, you are willing to do whatever it takes to increase your sales, network with potential clients, and extend...
Defining Social CRM for B2B Sales
image source Microsoft Dynamics Community When social media started to take shape in the 21st Century, it represented a way for people to connect, interact...
Why your sales staff isn’t on iPads (and why it should be)
A new report from Gartner covers the latest advances in sales strategy and some serious stats on B2B adoption of mobile technology, social CRM,...
How to Measure Social Selling Results
It all comes down to numbers right? I was told something very early on in my career "You can't manage what you don't measure"....
The Secret of Converting Leads into Sales
When you're a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that...
10 – 15 leads a day using game theory
Most people hate making cold calls. If you've got a sales staff that doesn't, you may have a gold-mine or a band of lunatics...
Capitalizing on Strengths as a New Sales Manager
As a new sales manager, your role may be to improve sales, streamline a process and/or boost employee productivity. Under the circumstances, it may...
The Growing Chasm of Sales
I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you...
Do You Treat Your Sales Teams Like The Hunger Games?
The Hunger Games is the #1 movie in US box offices with $155 Million dollars. I haven't seen the movie but I have read...
Pushy or Persistant: Is There a Difference When it Comes to Salespeople?
Part of being a salesperson is having to stay on top of your prospects and active sales opportunities. This means that you need to...
How to Choose and Work with Strategic Accounts
There are two types of accounts, regular and strategic. Both are important and need to be given the time and resources to be successful...