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Katie Hollar

Katie Hollar
Katie Hollar is the Marketing Manager at Capterra, a free service that helps people find and compare business software. She's contributes regularly to Capterra's blog, where she blogs about B2B marketing and enterprise software. Katie specializes in marketing automation software. She also recently purchased marketing automation for Capterra and chronicled the process at MarketingAutomationDiary.com.

5 Ways to Use Marketing Automation Software to Nurture Existing B2B Customers

If you've considered (or already bought) marketing automation software, then you've no doubt heard about its powerful capabilities to generate new leads, nurture prospects,...

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