Kevin OBrien
Kevin O'Brien
Kevin possesses a winning track record for transforming small market organizations into large thriving entities. His expertise exists in executive level business strategy for technology and software companies and has been responsible for outcomes that include leading organizational structure and growth, optimizing sales and marketing strategies, and driving the efficiency/effectiveness for entire corporate operations.
Do your Sales Reps have a detailed attack plan?
Managing sales is an extremely difficult task; hands down one of the toughest jobs in a small to mid-sized business. A great deal of...
Do all Marketing Activities Require an ROI?
In the small to mid-sized business space, the conversation around marketing ROI frequently surfaces when discussing a web site redesign or tactical marketing activities....
Top 10 Signs you’ve Hired a Great Sales Rep
In conjunction with our "Top 10 Signs you've Hired a Great Recruiter" article from last year, we thought it would be a good idea...
The Lifeline to Success: A Continuous Sales Candidate Pipeline
Very few companies have advanced beyond a "small" business without building a sales force to hunt new opportunity. Some companies do really well with...
Email Newsletters: Waste of Time and Resources?
At echogravity, there is a topic that frequently surfaces in our marketing discussions with both prospects and clients: Should I continue to send email...
Must Have Gifts for Sales and Recruiting Teams
Each year, business owners try to come up with new and creative ways to share joy with their employees by telling them that they...
The 8 Most Popular Ways to Bloody up your Blog on Halloween
As we approach All Hallows' Eve, our team at echogravity loves to talk about things we find scary in this great business of marketing....
Utilizing MaxHire in the Current Business Climate
A number of our clients use MaxHire, or are in the process of acquiring MaxHire for their applicant tracking system. No question, MaxHire is...
Is your CEO the Top Sales Rep in your Company?
There is a time bomb ticking when SMB companies are anchored by a sales force with a CEO that wins the president's cup every...
Overcoming Cold Calling Fears
Nobody likes to cold call, but it is the way of life. At echogravity, we talk about inbound marketing and how to drive traffic...
IT Staffing Sales: How to Transform New Reps into Kings (or Queens)
IT staffing sales is not an easy job. In fact, it is quite difficult, and that is why those that excel end up making...
How to Drive New Clients, Not just Job Applicants to your Web Site
Analysis on analytics with many of our new clients shows that the usual visitor to the web site looks and smells like a job...
Sales Personnel: Hire Slow, Fire Fast
A strategy that we strongly recommend with our clients and customers: hire slow and fire fast when evaluating sales and marketing personnel. We can't...
The DNA of a Sales Champion
I've interviewed hundreds of sales people for clients over the past 10 years. All and all, there is a reoccurring certain genetic make up...
5 Scary Creatures your Sales Manager Should Avoid
As we approach yet another Halloween season, we think about all of the scary things in the workplace and ponder their effects on our...
Partner Reseller Marketing: The Changing of the Guard
For years, companies like IBM, Oracle and Microsoft have provided hundreds (maybe thousands) of outbound cold calling lead generation services to reseller partners looking...
Top 5 Things Contact Center BPO’s need to Consider When Making the Shift to Selling Software
Since we've been marketing to (and with) Contact Center Outsourcers, we've come across a common scenario. The Cliff's Notes Version of what we hear...
Is Your Sales Team Burning the Farmland?
At echogravity, we commonly associate sales organizations to farmers. Each year, farmers continue to sow their fields in order to reap the results from...
To what Extent is your B2B Buyer Persona Listening on LinkedIn?
Over the past few years, I've been heavily engaged with the data on LinkedIn. As a head of marketing for a contact center software...
To What Extent is your Company Different from the Competition?
This topic is something that comes up quite often in conversations with our clients. These days, it's difficult to really nail those value props...