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Kevin OBrien

Kevin O'Brien
Kevin possesses a winning track record for transforming small market organizations into large thriving entities. His expertise exists in executive level business strategy for technology and software companies and has been responsible for outcomes that include leading organizational structure and growth, optimizing sales and marketing strategies, and driving the efficiency/effectiveness for entire corporate operations.

Staffing Leaders Weigh in on Marketing Challenges at TechServe Conference 2015

If you’re struggling with your marketing initiatives, you’re not alone. We recently met up with staffing leaders from across the nation at this year’s TechServe...

The Battle Between Sales and Marketing [Infographic]

Sometimes, lead conversion can feel like a brutal, dog-eat-dog process. The Starks had fewer enemies gunning for them! What gives reigning IT staffing firms...

The Blurred Lines of LinkedIn and Facebook

Personal versus Business. That’s how many of us distinguish the difference between LinkedIn and Facebook and what we share on these platforms. Right? There is...

How to Build an Opt-in List

Building an opt-in list can be prove to be a valuable exercise for your company if you are looking to increase lead generation and...

Inside the Mind of a Top Sales Performer

At echogravity, we often talk about how difficult it is to hire sales people, especially really good ones. Over the years, I’ve probably met...

4 Things that you Should Demand when Hiring Sales reps

At the top of the list of challenges for SMB B2B CEO’s is hiring sales reps, as shown in the proof that every single...

Why Your Average Sales Performers Need Love

Let’s pretend that you are a business owner and have a sales force of which the high majority of your sales team consists of...

Why Content Marketing is Killing Content Marketing

If you have already jumped onto the content marketing bandwagon, it's time to step back and take a hard look at exactly what you...

Are your Sales Reps falling into a Comfort Zone?

Let's face it, selling isn't easy which is why top reps across most industries make serious cash. If it was easy, everyone would be...

Strong Arm Sales Reps into Documenting Sales History?

If you were to ask any business owner what they would claim as one of their most valuable assets, a large percentage of them...

Staffing Firm Marketing: Time for Automation?

Most staffing companies are well-equipped with Applicant Tracking Systems that manage the sales process, recruiting fulfillment and candidate workflow. Many of the tools also...

The Ideal Skills of your SMB B2B Marketing Manager

If your business is a small-to-mid sized B2B company, it's likely that your marketing department headcount ranges from non-existent up to a team of...

The Beginning Steps to Converting your Website Visitors to Leads

A wide variety of statistics support the correlation between the number visitors to a website and the amount of inbound marketing leads received. However,...

Facebook Changes: The Impact on your B2B Social Media Plan

If you haven't been watching closely, Facebook has been working hard to capture more of the B2B social media activity, but appears to have...

6 Non-Metrics to assessing a new Sales Hire ROI

As business owners, we are well aware of the swings in ROI when looking to hire new resources to a small to mid-sized sales...

Protecting your Business: Marketing as a Defense Mechanism

As we continue to see modifications in Google seach rankings and how marketing can be established across a variety of channels, it becomes more...

Unknown Communications That Can Tarnish Your Business

Companies today usually have a good handle on what they officially publish to the public domain. Messaging, PR and branding are typically well thought...

What your Employees are doing on LinkedIn that’s Ruining your Company’s Reputation

LinkedIn is an awesome tool, as we all know. THE business social network has uncovered a great deal of opportunity for job seekers, master...

What type of Employees do you have?

Every company strives to hire and retain the best talent in their respective market. It's an extremely difficult task to find and manage the...

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