Kevin OBrien

Staffing Leaders Weigh in on Marketing Challenges at TechServe Conference 2015

If you’re struggling with your marketing initiatives, you’re not alone. We recently met up with staffing leaders from across the nation at this year’s TechServe Alliance Staffing Conference in sunny California. We took the opportunity to ask them how their marketing was going, and many...

The Battle Between Sales and Marketing [Infographic]

Sometimes, lead conversion can feel like a brutal, dog-eat-dog process. The Starks had fewer enemies gunning for them! What gives reigning IT staffing firms the ability to nurture and manage leads better than others? A large part depends on the success of their internal sales...

The Blurred Lines of LinkedIn and Facebook

Personal versus Business. That’s how many of us distinguish the difference between LinkedIn and Facebook and what we share on these platforms. Right? There is a clear line on which parts of our lives are displayed on which platform… or is there? Isn’t there an...

How to Build an Opt-in List

Building an opt-in list can be prove to be a valuable exercise for your company if you are looking to increase lead generation and awareness for your business. Keep in mind that it that it takes a great deal of time and effort to...

Inside the Mind of a Top Sales Performer

At echogravity, we often talk about how difficult it is to hire sales people, especially really good ones. Over the years, I’ve probably met and interviewed no fewer than 1000 sales reps/account managers that work in the staffing and services industry. Only a small...

4 Things that you Should Demand when Hiring Sales reps

At the top of the list of challenges for SMB B2B CEO’s is hiring sales reps, as shown in the proof that every single client of ours is hot on the trail to hire additional sales personnel. We all know that hiring sales reps...

Why Your Average Sales Performers Need Love

Let’s pretend that you are a business owner and have a sales force of which the high majority of your sales team consists of average performers. You’ve got a star performers, and a couple that are lagging. But for the most part everyone’s kind...

Why Content Marketing is Killing Content Marketing

If you have already jumped onto the content marketing bandwagon, it's time to step back and take a hard look at exactly what you are accomplishing – assess your overall content marketing strategy (if you have one) and determine how it applies specifically to...

Are your Sales Reps falling into a Comfort Zone?

Let's face it, selling isn't easy which is why top reps across most industries make serious cash. If it was easy, everyone would be making a killing at it…which is not the case. With most sales teams, the law of averages applies; there are top...

Strong Arm Sales Reps into Documenting Sales History?

If you were to ask any business owner what they would claim as one of their most valuable assets, a large percentage of them would include their customer/prospect data and history. You can burn down the building, you can replace (most) of your people,...

Staffing Firm Marketing: Time for Automation?

Most staffing companies are well-equipped with Applicant Tracking Systems that manage the sales process, recruiting fulfillment and candidate workflow. Many of the tools also manage the communication process with candidates and clients through email integration and email marketing. However, there is a big gap...

The Ideal Skills of your SMB B2B Marketing Manager

If your business is a small-to-mid sized B2B company, it's likely that your marketing department headcount ranges from non-existent up to a team of 10 people. More commonly, we see that services based B2B companies have 0-2 marketing resources at their disposal, and product/software...

The Beginning Steps to Converting your Website Visitors to Leads

A wide variety of statistics support the correlation between the number visitors to a website and the amount of inbound marketing leads received. However, it's important to understand that converting visitors to leads is not a default activity. More website traffic can result in...

Facebook Changes: The Impact on your B2B Social Media Plan

If you haven't been watching closely, Facebook has been working hard to capture more of the B2B social media activity, but appears to have a long way to go. Last week there were major changes to the Facebook Algorithm that may negatively impact businesses...

6 Non-Metrics to assessing a new Sales Hire ROI

As business owners, we are well aware of the swings in ROI when looking to hire new resources to a small to mid-sized sales team. A great sales hire can pay dividends over the long term and become a valuable asset to the organization...

Protecting your Business: Marketing as a Defense Mechanism

As we continue to see modifications in Google seach rankings and how marketing can be established across a variety of channels, it becomes more difficult for SMB companies to ratchet up marketing activity. Recent data from a survey conducted by Aweber on small business...

Unknown Communications That Can Tarnish Your Business

Companies today usually have a good handle on what they officially publish to the public domain. Messaging, PR and branding are typically well thought out and have evolved from a structured, cohesive, and creative marketing strategy. However, as companies grow in size, it becomes...

What your Employees are doing on LinkedIn that’s Ruining your Company’s Reputation

LinkedIn is an awesome tool, as we all know. THE business social network has uncovered a great deal of opportunity for job seekers, master networkers, company brands, content marketers, recruiters and sales personnel. The "winner take all" concept has landed in LinkedIn's lap, with...

What type of Employees do you have?

Every company strives to hire and retain the best talent in their respective market. It's an extremely difficult task to find and manage the right people to effectively blend into your business while simultaneously producing results that are in line with the strategy, direction...

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