Home Authors Posts by Ken Paetzold

Ken Paetzold

Ken Paetzold
For the past decade, Ken has held product and marketing positions at various B2B software companies. In his current role, he is responsible for GTM strategy and positioning for Applause’s crowdsourced testing solutions. His writing is centered around telling the story of data and making better business decisions by understanding market drivers and customer sentiment. Ken studied computer science at Wentworth Institute of Technology prior to graduating from Nichols College in Massachusetts with a BSBA, Marketing.

How Brands Can Optimize User Experience for Everyone

Digital is forcing brands everywhere to rethink how they do business. Across industries, one thing remains the same - the experience must be centered...

New Posts