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Keith LaFerriere

Keith LaFerriere
From Creative Director to UX thought leader and back again, Keith has taken on just about every industry since he began creating and exploring in the 'digital' world over 18 years ago. At Verndale, he works across all accounts and is responsible for the creative and user experience practices. Keith also spent time working with various agencies including R/GA for MasterCard Global and Arnold where he was SVP of User Experience across accounts including Ocean Spray, Jack Daniels, Dell, CVS, American Eagle Outfitters and many others.

‘Bleisure’ is Travel’s Next Frontier

For those not familiar with the term “bleisure,” don’t fret. Chances are, if you travel for business, you’ve already done it and didn’t even...

The Key to Solving CX’s Greatest Mystery: Personalization

Personalization is an essential part of the customer journey - most marketers agree - and it's absolutely critical that brands deliver a true one-to-one...

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