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Matt Boot

Matt Boot
Matt Boot is chief analyst at data and database marketing consultancy KDB

Hitting the Mark

To say the last two years have not been a good period for the financial services industry would be a massive understatement – but...

Financial sector should not ignore new generation of savers

As the UK economy recovers, a point of concern in the financial sector is the lingering impact that the downturn will have had on...

Prospects in a post-recession economy

We recently conducted a survey of more than 500 marketing decision makers across the UK, in order to gauge marketing spend and trends during...

Ignore customer insight at your peril

Knowing your customers is one of the first rules any good marketer learns. But during a recession, it is all the more important for...

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