Matt Boot

Hitting the Mark

To say the last two years have not been a good period for the financial services industry would be a massive understatement – but to add that there are good opportunities coming out of the recession is also not overstating things. Financial firms of all...

Financial sector should not ignore new generation of savers

As the UK economy recovers, a point of concern in the financial sector is the lingering impact that the downturn will have had on consumer behaviour. While analysts have predicted that market recovery and job creation will begin to take off in the summer...

Prospects in a post-recession economy

We recently conducted a survey of more than 500 marketing decision makers across the UK, in order to gauge marketing spend and trends during and after the recession. It revealed that during the recession more businesses were concerned about fending off customer churn than...

Ignore customer insight at your peril

Knowing your customers is one of the first rules any good marketer learns. But during a recession, it is all the more important for companies to know which consumers or business buyers best match the profiles of their most loyal and profitable customers –...

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