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Kelly Crothers

Kelly Crothers
Kelly Crothers is vice president of marketing for MaintenanceNet, Inc., a leading provider of service annuity solutions. MaintenanceNet helps the world's leading manufacturers and their channel partners expand the scope and success of their services busines

4 Steps to Email Marketing Success

Think email marketing is dead? Not only is it alive and kicking, experts claim it is the most effective and profitable way to turn...

Four Strategies for Building a Customer-Driven Organization

Anticipating customers' needs and how to effectively fulfill them is key to staying competitive in today's global marketplace. To do this, companies need to...

Marketing and Selling Service Contracts in a Down Economy

Times are tough. Job losses continue into the tens of thousands as major manufacturers suffer setback after setback. But if you're in sales,...

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