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Kay Kienast

Kay Kienast
Kay Kienast is CMO at True Influence. Kay has more than 15 years of experience in building end-to-end, data-driven campaigns. Her expertise includes customer-facing digital content programs; designing data warehouses and analytics in all leading marketing platforms; developing waterfall methodologies and customer personas; and brand exposure via web and social channels. Before joining True Influence, Kay served as Head of Marketing Operations for GE Digital and Head of Marketing for Seagate/EVault. She has also held leadership positions at Lexmark, Avocent and CDW.

Tips for Fostering Collaboration Between Marketing & Sales: It Starts at the Top

Sales and marketing have traditionally operated as two separate entities. While sales involves a direct process that requires one-to-one interaction with customers, marketing drives...

INTENT DATA: Become a Lead Generation Rock Star!

Most lead generation rock stars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be...

10 Tips for Maximizing Your B2B Content Syndication

Content syndication is an excellent tool for demand generation campaigns, as it generates inbound leads. As with all things, you should ensure that you’re...

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