Kathy Klotz-Guest

Great Marketing Starts with Inside-Out Storytelling: Of Penguins and Elephants

The stories employees and executives tell internally are leading indicators of organizational health and marketplace effectiveness. Ignore them at your own risk! As a marketer and storyteller, I am glad that storytelling has made a comeback. All great marketing IS storytelling, and it's the essence...

“I Like You, But We Don’t Have a Relationship!” As in Dating, Strong Customer...

So your customers "like" you. And, at some point, you want them to become "engaged," and then eventually commit to a serious relationship, proclaiming their "loyalty," rather than seeing other companies. The goal of marketing in the early stages of contact – just like...

Content Marketing Reminders From TED: Simple, Short, and Story

If you haven't seen a few TED talks (live or via TED.com), you are missing out. If you have, well, you know how great the talks are. TED (Technology, Entertainment, and Design) and TEDx – independently organized conferences focusing on local communities– are well-run and...

Got Digital Marketing Muscle? Shore Up Your Business Video Storytelling with Ten Practices

Over the past few years, in addition to doing a lot of storytelling for video, I've had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies that are innovating successfully with video. While, of course,...

Creating Awesome Products and Services: Part I, Interview with Mike Harding

I recently chatted with Mike Harding, innovator and developer, about creating awesome new products and services. I met Mike when we both presented product and service innovation sessions at The 2012 Silicon Valley Product Camp at eBay in March. He has worked with numerous...

Creating Awesome Products and Services, Part II: Interview with Innovator Mike Harding

KKG (Kathy Klotz-Guest): Other than Apple, when we look at Silicon Valley – who is creating really innovative products? MH (Mike Harding): I would say Nest Labs. Tony Fadell, the founder, created the iPod. He came up with a non-obvious answer to a problem people...

The Accounting Industry Gets Human. Seriously!

I had the pleasure of chatting recently with Bill Sheridan (Communications Manager and Editor) and Tom Hood, CPA (Executive Director) of The Maryland Association of Certified Public Accountants, known as MACPA, a top thought leadership blog in the accounting industry. MACPA's blog, CPA Success,...

Innovation, “Humanness,” and Culture Stewardship – An Interview with “The New How” Author, Nilofer...

The following blog post is a compilation from a Q&A with Nilofer Merchant. Nilofer, formerly the founder and CEO of Rubicon, is a corporate director at a NASDAQ-traded firm and a lecturer at Stanford. After working at Apple and Autodesk and with many other...

Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part I...

An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling. Prior to Cisco, he served as head of social media video...

Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part II...

KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 'Art of the Sale' videos. We would improvise, and with my writing partner, Scott, we ended up doing a few longer ones. The best bet...

Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions,...

This is the third in a series of blog posts published on banking.com. Apps and games: Another great way to increase engagement is to offer fun mobile and web-based applications that help people manage their finances. Infusing applications and great content with immersive gaming elements...

Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions,...

This is the second post in a series of three published on banking.com. Video: Gen Y consumers watch a lot of online video (research firm ComScore reports the average American viewed over 23 hours of video in the month of December 2011) and, today, a...

By Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit...

This is the first of 3 posts that ran on banking.com. Today's financial institutions, like other industry sectors, recognize how important it is to reach out to the Generation Y cohort of 18- to 30-year-olds. Traditional, conservative and stuffy marketing approaches do not work with...

Storytelling at Royal Dutch Shell: Communicating “Complexity” in Simple, Human Terms

I had the pleasure of interviewing Don Bulmer, VP of Communication Strategy at Royal Dutch Shell, in January 2012 about how the company is approaching storytelling today. This article captures the essence of that conversation, and how Bulmer is planning to put an updated,...

Innovate Moneyball-Style By Changing Your Game

I watched Moneyball several weeks ago. Though I'm not a huge baseball nut (I enjoy it on occasion, admittedly); I watched it for the great story (and let's face it, Brad Pitt being in it didn't hurt). Besides the great performances in this film,...

Cut the Clutter! Successful Marketing Messaging Requires The Hard Work of Simplicity

Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few things. It's also a great time to revisit your company's...

Humanizing Sales – A Q & A with Sales Expert, Jill Konrath

Kathy Klotz-Guest (KKG): Thank you, Jill, for sharing your thoughts and experience with our readers today. Let's jump right in! So many people equate "selling" with the visual of a used car-salesman because there are so many examples of salespeople that are aggressive and "un-human."...

Cut the Cutter! Successful Marketing Messaging Requires The Hard Work of Simplicity

Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few things. It's also a great time to revisit your company's...

Marketing Reminders from an Unlikely Holiday Hero: Frosty the Snowman (The Original, that is!)

I love the wonderfully heartwarming classic holiday special, "Frosty the Snowman." This year we introduced the holiday classic to my 3-year-old son. He loved it: the music, the fun, the message of believing in child-like wonder. Who wouldn't like it?! Then, someone gave us...

Does Fun Matter in Sales and Marketing? Yes, and!

I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: http://kathyklotzguest.wordpress.com/2011/ http://www.keepingithuman.com/blog/ http://www.powerfullyfunny.com/powerfully-funny-resources.html After a recent panel discussion at an event where I was asked this question, I am revisiting it. The challenge: giving…

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