Kamal Ahluwalia

Sales Incentives and Machine Learning: Intelligently Motivate Revenue-Driving Behaviors

Imagine you are trying to get children to do household chores for the summer. You decide to offer them an incentive of $5 per completed chore. At the beginning of summer, this works great; work is getting done and the kids enjoy the reward....

Lets Talk About Outcomes: Creating Simpler Conversations that Resonate with Customers

Create a low volume car, which would necessarily be expensive. Use that money to develop a medium volume car at a lower price. Use that money to create an affordable, high volume car. Provide solar power. The above list is drawn word for word from…

Adoption: The Key to a Happy Customer

Customer happiness. Customer loyalty. Customer reference. These are essential to any thriving business, and there are thousands if not millions of different strategies for boosting all of them. All three of these categories are branches from the same tree, but what I’m interested in...

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