Kamal Ahluwalia
Kamal Ahluwalia
As Chief Marketing Officer, Kamal is responsible for worldwide marketing strategy and execution to accelerate revenue growth and create awareness for the Apttus category-defining product vision. Kamal oversees marketing, product marketing, and other go-to-market teams. Kamal is an industry expert and brings more than twenty years of experience creating global business success with a range of innovative technologies. Prior to Apttus Kamal was Chief Marketing Officer for Selectica. During his tenure he was responsible for driving Selectica's expansion into configure price quote (CPQ) markets.
Sales Incentives and Machine Learning: Intelligently Motivate Revenue-Driving Behaviors
Imagine you are trying to get children to do household chores for the summer. You decide to offer them an incentive of $5 per...
Lets Talk About Outcomes: Creating Simpler Conversations that Resonate with Customers
Create a low volume car, which would necessarily be expensive. Use that money to develop a medium volume car at a lower price. Use that…
Adoption: The Key to a Happy Customer
Customer happiness. Customer loyalty. Customer reference. These are essential to any thriving business, and there are thousands if not millions of different strategies for...