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Jacques Spilka

Jacques Spilka
Jacques Spilka's unique combination of marketing, management and IT experience provides him with a comprehensive view of the marketing process as an integrated business service. He is responsible for managing key client relationships, determining strategies, and executing programs that help Whatsnexx clients generate maximum value.

Blasting an email four times a year is not a Relationship Marketing Program

Relational marketing (or relationship marketing) is a term many marketers use today to indicate that they send email blasts to their customers. It seems...

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