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Jelena Spanjol

Jelena Spanjol, Ph.D.
University of Illinois at Chicago
Jelena Spanjol is Associate Professor of Marketing at the University of Illinois at Chicago (UIC). She leads the AxIIS (Academy x Industry Innovation Studies) research lab at UIC's Innovation Center.

What Service Innovators Can Learn From Coproduction in Prolonged Complex Services

While frontline employees are critical in creating positive service encounters, many customers are left to their own devices to fully extract the potential value...

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