Josh Duncan

The Art of Being Relevant

The 6th ProductCamp Austin was held over the weekend. For this session I had the privilage of moderating a panel with 3 marketing superstars – Ketan Pandya, Kirsten Knipp, and Bertrand Hazard. The topic of the panel was being relevant. We started the discussion on...

What Is Marketing? (How To Turn A Birthday Party Into A Birthday Experience)

I came across this video earlier in the week and just couldn't resist sharing. While meant to be taken lightly, the video does an outstanding job of illustrating marketing strategy. All it really takes is three little steps, Determine your end goal Use the best…

The Best Marketing is the Marketing That Gets Done

A few weeks ago, John Moore, from Brand Autopsy, wrote an excellent post on what really good marketing is all about. John comments, "Really good marketing is, was, and will continue to be about getting the right message to the right person at the...

What You Should Really Ask Your Customers?

Paul Gray from Brainmates recently wrote a blog post on Five Questions Product Managers Should Ask Their Customers. In his blog, Paul lists them as: What are the reasons that first led you to buy our product? What problems does our product solve for you?…

Yahoo Dropping Delicious Makes Complete Sense – But Not Really

Trying to figure out why Yahoo decided to drop Delicious from their portfolio isn't hard. It could be because it isn't growing anymore, doesn't make any revenue, is no longer hot (hey, its been a long five years since Yahoo bought the company). Cutting products...

Focus Groups Are For Fools

Exactly a year ago today I was in Chengdu, China conducting focus groups. It was the conclusion of a four country research study over six months designed to influence our 2010 product planning. This was the main quantitative research for a billion dollar product...

Juggling It All

John Spence, author of the book Awesomely Simple, recently did an interview on the Duct Tape Marketing Podcast and made a great observation that I thought was worth repeating. John commented on the topic of staying on top of everything, The important thing when you...

Favorite Product Posts October and November 2010

Once a month I try to highlight some of the great product management and product marketing articles that have been published. I was slow getting the October list out so here is the combined two month summary. Thanks again to all the...

4 Things Amazon Didn’t Do To Make Amazon Prime A Success

This week's Businessweek magazine has an article on Amazon's free shipping service, Amazon Prime. The offering has been a gigantic success for the company and the article covers what Amazon did to bring the product to market. Here is my takeaway on what I think...

What Spaceballs Can Teach You About Marketing Now

Movie Videos & Movie Scenes at MOVIECLIPS.com Mel Brooks’s classic comedy farce Spaceballs is full of great life lessons (for example the importance of not getting your Schwartz twisted) and also has some advice for marketers that is more important than ever. I have been...

Using Gladwell To Create A Real (Social) Network

Posted by joshua duncan – November 15, 2010 Last week I participated in panel discussion on the topic of social-ties and networking. The inspiration for the talk was Malcolm Gladwell's controversial article on the impact of social media. The panel took a marketing...

Content Isn’t King Unless They Say It Is.

Last week I attended a content marketing meet-up here in Austin (AustinContent) and got to hear Simon Salt speak on the subject. It was a great discussion covering many topics from book publishing to Blog World (BTW, Simon has a book coming out...

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