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Joshua Paul

Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.

The Modern Rules of Customer Relationship Management (CRM)

"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." - Charles Darwin One...

Private Online Community Engagement Lessons From Facebook Fatigue Data

"Facebook is the greatest customer engagement tool on earth." "I want my online customer community to be like Facebook." "My customers are all on Facebook.…

The Risks of Waiting to Build Your Online Customer Community

I get far fewer funny looks than I used to when I give presentations on why customer communities are the future of customer management....

Online Communities: 3 Signs You Have Major Strategic or Tactical Problems

Some people love managing online communities because the love to be social online. They thoroughly enjoy being at the center of it all. However,...

12 Roles that Employees Must Play in Your Online Customer Community

It takes a village to keep a customer happy. Branded customer communities rarely form organically, nor can the operation and success a strategy as central...

Online Community Platform Success: 4 Keys to Social Software Adoption

The use of online communities to manage customer relationships is still an emerging business strategy for most organizations. For many of Socious' customers, implementing...

How to Sell Your Online Customer Community Strategy to the C-Suite

You've done your research. You've developed a sound plan. Now, you must sell your online customer community strategy to your boss's boss. Getting a meeting...

4 Characteristics of an Exceptional Online Customer Experience

It is true that your customers have a growing number of options for companies to do business with. While your customer base is getting...

How to Get Customers or Members Interested in Your Online Community

Let's face it: the people who are most excited about your online customer community (at least in the beginning) are you and the people...

How to Calculate the ROI of Your Online Community

On the surface, the ROI of any business strategy seems straightforward. Revenue and operational savings minus the costs of the initiaive gives you a...

5 Business Savvy Ways to Celebrate Community Manager Appreciation Day

Today is Community Manager Appreciation Day! Some community managers will see chocolates on their desk when the roll into the office, other will get kinder-than...

How to Stay Competitive as Your Industry Goes Social [Social Business Study]

Executives must walk a tight rope on social software. It is true that there is a lot of hyperbole around social strategies. It is...

7 Things Customers Hate about Customer Communities on Public Social Networks Like Facebook or LinkedIn

How many of you have seen a swarm of emails that looks like this recently? These are automated emails from LinkedIn groups that I chose...

Online Community Software Costs: 3 Common Types of Licensing

After discussions about what it will do and how it could potential benefit your organization, the most common question about new business strategies is: How...

5 Signs Your Online User Community Will Thrive in Its First 12 Months

Social business investments can be risky. Launching your company's own private social network for customers, employees, or partners can make any businessperson feel somewhat...

3 New Year’s Resolutions That Will Increase Customer Retention [Customer Community Tips]

How close are your customers to switching to a competitor? One screw-up? One disregarded request to your support team? One tone-deaf message from customer...

How to Create an Online Customer Community to Support Complex Products

Online customer communities can be a puzzle for companies that are accustomed to straight forward direct response campaigns and traditional customer service models. At their...

8 Online Community Management Tips to Increase Customer Engagement

Yes. Online community management is a thing. It is not only a thing that is studied and implemented by organizations across the globe, but it...

Online Communities vs. Black Friday Sales: A Tale of Two Customer Strategies

Do you make a family ritual out of grabbing Black Friday deals at 4am the day after Thanksgiving? Or do you despise the fact...

Online Communities vs. Black Friday Sales: A Tale of Two Strategies

Do you make a family ritual out of grabbing Black Friday deals at 4am the day after Thanksgiving? Or do you despise the fact...

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