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Joshua Paul

Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.

How Online Community Software is Redefining Customer Touch Points

Do remember the Carousal of Progress at Walt Disney World? It first debuted at the 1664 New York World's Fair. Along with being a nice...

How to Create an Online Community That Turns Customers Into Advocates

Chief Marketing Officers have a lot on their minds - from nuts and bolts lead generation to brand management to partner development. So, it's...

Daily Customer Service Checklist for Your Online Customer Support Community

The use of online communities for support doesn't correlate to customer engagement being on autopilot. When you launch an online customer support community, it does...

How to Explain Social Business to Senior Management and Co-Workers [Infographic]

"To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a...

3 Must-Read Online Community Management Resources You May Have Missed

Are you increasingly hearing about online community management? It seems that everywhere you turn online, at conferences, on podcasts, and in business meetings, community management...

6 Rules for Engaging Younger Customers or Members

If only it were that easy... If only you could pick the right technology and young people in their twenties and early thirties would flock...

Are You Prepared for These 8 Types of Discussions in Your Online Customer Community?

Preparation is the key to many of the world's elite performers. From the world best athletes, like LeBron James and Serena Williams, to top-tier...

The Anatomy of a Private Online Member Community [Infographic]

Being an association executive or a membership professional can be tough. While membership organizations are at the heart of every major industry, technology, profession, and...

Private Online Communities: 7 Tips for Writing to Increase Engagement

When you begin researching how to build an online community for your customers, prospects, members, or partners, one of the first things that you'll...

3 Insightful Social Customer Service Articles That You May Have Missed

According to Nielsen's 2012 Social Media Report, over 50% of customers use some type of social channel to engage companies to report satisfaction, ask...

How to Increase Engagement Using Public & Private Social Networks Together

One of the biggest areas of confusion around social business is the differences between public social networks, like Facebook, Google+, LinkedIn, and Twitter, and...

4 Steps to Better Business Intelligence Using Predictive Analytics in Your Online Community

Do you want to know how to bring down the mood at the next happy hour, cocktail party, or cookout that you attend? Bring...

How to Create a Partner Network that Drives Profit [Online Community Tips]

Some of the world's most successful social business strategies don't revolve around employee collaboration or tracking customer behavior in social crm systems. They are...

8 Ways to Use Online Community Software to Help Your Business Go Green [Earth Day]

Is there a mainstream company or executive out there that doesn't love a well-thought-out green initiative? The PR advantages, cost savings, and good feelings...

3 Super-Useful Professional Online Community Resources You May Have Missed

Have you noticed an increase in valuable social business content? People are sharing information that goes far beyond the usual "why ever business on...

Online Communities: Two Ways to Increase Customer Engagement

When people download one of Socious's ebooks, white papers, or videos on private online communities, we ask them to tell us what their biggest...

6 Characteristics of Awesome Online Communities That Every Executive Should Know [Infographic]

At Socious, we're really excited that one of our favorite online publications, CMSWire, has been writing more frequently about the online customer community movement...

Is Your Online Community Worth Your Customers’ or Members’ Time?

"The key is in not spending time, but in investing it." That state of mind was imparted by the late Stephen R. Covery, author...

Why B2B Companies Need Private Online Customer Communities [Example]

I love the marketing software that I use! I like their approach, the company's culture, and the solution itself. However, like all products and services,...

Selecting an Online Community Platform: Do You Want Walls or Groups?

When you've been providing online community software for as long as we have at Socious, there are certain things that people say when you...

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