Joshua Paul

10 Non-Social Media Skills of Great Online Community Managers

While there’s no denying there are similarities between public social media networks and private online communities, there are also very distinct differences.According to online community research and consulting firm, The Community Roundtable, communities and social media fit different types of business strategies. While social...

Forum Software vs. Online Community Platforms: Which is the Best Support Option for Your...

Where do your customers go for support? Despite the simplicity of the question, there are several factors that make the answer unique to your organization. The first part revolves around the behavior of your customers. Even though they may prefer to speak with a live...

How to Truly Show Your Online Community Manager Appreciation #CMAD

All organizations, from big businesses to small nonprofits, have communities. Organizations of all types depend on strong relationships with their communities of customers, members, partners, donors, and employees to make all of their other strategies possible.  Today, Community Manager Appreciation Day, is the day that...

Why the New Search App “Jelly” Gets at the Heart of Private Online Communities

Have you heard of the new search app, Jelly? If not, get ready! It might be the next "big thing."Designed to function as a search engine that relies on your social networking contacts to answer questions you post, Jelly works on the basic principle...

Is This The Secret Sauce In Active Online Customer Communities?

How to Capitalize on One of the Most Underutilized Online Community Management Tools You have numerous tools at your disposal for growing and managing your online customer community—from content calendars to analytics.What if there was one tool you weren’t using that could make a substantial...

How to Launch a Private Online Community Without Angering Your Customers

Change Management Tips to Ease the Transition to a Community-Based Customer Experience My wife and I love Walt Disney World. Like many people who frequent the parks, we have developed our own ways of avoiding lines, hitting a ton of attractions, and getting the most...

6 Smart Companies That Believe Online Communities Are the Future

Every day, we are inundated with a deluge of information online. It comes through email, websites, and social networks. It comes from friends, family, business thought-leaders, and professional peers. And just when we think we've gotten on top of all the information being thrown...

How to Get Customers or Members to Complete Profiles in Your Private Online Community

There many ways that your customers or members can participate in your organization's private online community—from uploading useful documents to asking and answering questions in the discussion forums. However, it is one of the simplest actions that plays a big role the long-term value and...

How Your Online Customer Community Helps Close More Sales

Many companies are experiencing real benefits of managing customer and partner relationships through online customer communities. Active communities provide valuable insight into your customers' challenges and motives, which in turn helps your company to create even better products and services. Providing an always-on network of...

3 Ways to Increase Participation in Your Private Online Community This Week

We increasingly live in a world of instant gratification. Video rental stores gave way to video streaming on-demand. Mobile apps help consumers plan meals and get relevant discounts at the grocery store. And it won't be long before same-day retail delivery is commonplace. The rise…

How to Overcome Uncertainty When Creating a Private Online Community [Try This Exercise]

It is no secret that creating a thriving private online community for customers or members takes time and a consistent commitment of people. The other top reason that companies and membership organizations stutter-step their way to making decisive social business decisions is the fear...

How to Mobilize Your Online Community. Lessons From #SFBatKid

This began as the story of a child with a wish. It grew into a story about a community. Ultimately, it developed into a story of people being human; a story about community in the broadest sense, where people innately take time from doing...

How Cross-Posting Discussions in Your Online Community Decreases Engagement

Creating an online customer or member community is a serious endeavor. It takes dedicated people, time, and ongoing processes. Since there are so many facets of building a sustainable online community, we can overlook simple processes that can help or hurt our ability to...

6 Steps to Creating a Content Curation Program for your Online Customer Community (Part...

One of the central characteristics of thriving online member or customer communities is that the organizations behind these communities position the communities at the center of an industry or business ecosystem. They find a niche and people who care about those values or market,...

How to Use Curated Content in Your Private Online Community (Part 1)

We're all content curators. If you've ever shared an article on Facebook, retweeted a link on Twitter or gathered information around a specific theme, you've curated content. When you consistently share content across your personal networks, you become a hub of information. Friends and family...

Want More Participation in Your Private Online Community? Blogs May Be Your Answer [Infographic]

In the first half of this two-part series on blogs in online communities, we discussed the reasons why your online customer or member community should include blogs. Along with providing an uncomplicated way to help your business or membership organization provide exclusive value to your...

Why Your Online Community Should Include Blogs (Part 1 of 2)

Think about the role that you want your online community to play in the lives of your customers, members, or partners. Do you want it to be nice-to-have that they check in on every so often while they are waiting for a flight? Or would…

3 Online Community Presentations for Serious Businesses, Associations, and User Groups

The conversation has turned from "will this work" to "how do we make this work." Increasingly, people are talking about how online communities are delivering tangible results to companies and nonprofit membership organizations. The insight is becoming more clear. The research and success stories are...

What is an Online Community? How Definitions Could be Hurting Your Strategy

Online Community vs. Online Community vs. Online Community When you are getting buy-in for your online community strategy from your senior management team, what do they think you are talking about? Do they think you are referring to the online community at large, the community…

Online Community Software: How to Bridge the Gap Between Potential and Results

At first glimpse, many companies seem to have effectively integrated social business technologies into their marketing processes, customer relationship strategy, and partner programs. However, upon closer look, you'll find, even with the right technology in place, many organizations don't have thriving customer, partner, or...

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