Joshua Paul
Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.
10 Non-Social Media Skills of Great Online Community Managers
While there’s no denying there are similarities between public social media networks and private online communities, there are also very distinct differences.According to online...
Forum Software vs. Online Community Platforms: Which is the Best Support Option for Your Company?
Where do your customers go for support? Despite the simplicity of the question, there are several factors that make the answer unique to your...
How to Truly Show Your Online Community Manager Appreciation #CMAD
All organizations, from big businesses to small nonprofits, have communities. Organizations of all types depend on strong relationships with their communities of customers, members,...
Why the New Search App “Jelly” Gets at the Heart of Private Online Communities
Have you heard of the new search app, Jelly? If not, get ready! It might be the next "big thing."Designed to function as a...
Is This The Secret Sauce In Active Online Customer Communities?
How to Capitalize on One of the Most Underutilized Online Community Management Tools You have numerous tools at your disposal for growing and managing your...
How to Launch a Private Online Community Without Angering Your Customers
Change Management Tips to Ease the Transition to a Community-Based Customer Experience My wife and I love Walt Disney World. Like many people who frequent...
6 Smart Companies That Believe Online Communities Are the Future
Every day, we are inundated with a deluge of information online. It comes through email, websites, and social networks. It comes from friends, family,...
How to Get Customers or Members to Complete Profiles in Your Private Online Community
There many ways that your customers or members can participate in your organization's private online community—from uploading useful documents to asking and answering questions...
How Your Online Customer Community Helps Close More Sales
Many companies are experiencing real benefits of managing customer and partner relationships through online customer communities. Active communities provide valuable insight into your customers' challenges...
3 Ways to Increase Participation in Your Private Online Community This Week
We increasingly live in a world of instant gratification. Video rental stores gave way to video streaming on-demand. Mobile apps help consumers plan meals and...
How to Overcome Uncertainty When Creating a Private Online Community [Try This Exercise]
It is no secret that creating a thriving private online community for customers or members takes time and a consistent commitment of people. The...
How to Mobilize Your Online Community. Lessons From #SFBatKid
This began as the story of a child with a wish. It grew into a story about a community. Ultimately, it developed into a...
How Cross-Posting Discussions in Your Online Community Decreases Engagement
Creating an online customer or member community is a serious endeavor. It takes dedicated people, time, and ongoing processes. Since there are so many...
6 Steps to Creating a Content Curation Program for your Online Customer Community (Part 2)
One of the central characteristics of thriving online member or customer communities is that the organizations behind these communities position the communities at the...
How to Use Curated Content in Your Private Online Community (Part 1)
We're all content curators. If you've ever shared an article on Facebook, retweeted a link on Twitter or gathered information around a specific theme,...
Want More Participation in Your Private Online Community? Blogs May Be Your Answer [Infographic]
In the first half of this two-part series on blogs in online communities, we discussed the reasons why your online customer or member community...
Why Your Online Community Should Include Blogs (Part 1 of 2)
Think about the role that you want your online community to play in the lives of your customers, members, or partners. Do you want it...
3 Online Community Presentations for Serious Businesses, Associations, and User Groups
The conversation has turned from "will this work" to "how do we make this work." Increasingly, people are talking about how online communities are delivering...
What is an Online Community? How Definitions Could be Hurting Your Strategy
Online Community vs. Online Community vs. Online Community When you are getting buy-in for your online community strategy from your senior management team, what do...
Online Community Software: How to Bridge the Gap Between Potential and Results
At first glimpse, many companies seem to have effectively integrated social business technologies into their marketing processes, customer relationship strategy, and partner programs. However,...