Joshua Paul

How to Build Customer Loyalty By Giving Insight into Your Organization

As with any good partnership, your relationship with your customers is a two-way street. Not only do you need to understand your customers’ needs and goals, but your customers need to have an understanding of your company and how it works. The relationship between providing...

3 Tricks to Make It Easy for Busy Executives to Participate in Your Online...

In a recent article on the Socious online community blog, we highlighted the importance of getting members of your senior management team to engage in your online customer community or private member community. According to the 2014 State of Community Management report from The...

How to Get Your Leadership Team to Participate in Your Online Community

While you're in trouble if your senior management team doesn't understand or buy into your online community strategy, does it really matter if they themselves don't participate? The 2014 State of Community Management report revealed some interested insight into the importance of executive participation in...

Think You Know Your Market? 13 High-Value Insights from Your Online Customer Community

In many cases, your organization is only as good as your insight into your market. This market data is the foundation of decisions about everything from products to positioning to messaging.   Organizations of all types and sizes are leveraging visibility into their customers’ activities...

What to Do When Online Community Members Mention a Competitor

It’s bound to happen at some point. Whether it’s on a discussion board or in the comments section, the question of your customers, partners, or members mentioning a competitor in your online community isn’t an “if”—it’s a “when.” This is just part of the double-edged...

How to Get Buy-In for Your Online Community Strategy From Even Your Craziest Stakeholders

Here is why building a private online community of customer or members won’t work at your organization…. Does that sound familiar? The truth is that there are very few organizations with established an customer base or membership where building communities is not a smart long-term...

Where Do Associations Get the Most ROI from Private Online Communities?

Building community and generating member engagement fuel almost every business objective for your association. This includes producing research and content, advocating for your members, and continuing to provide education, support, and networking opportunities for your industry. Without engaged members, your association has more difficulty efficiently...

How to Create a Best-In-Class Online Community [Data]

The super-smart team at The Community Roundtable recently released the 2014 State of Community Management report. With social technology and business strategies evolving at a rapid pace, they do a great job adapting each year’s report to reveal information that is useful to today’s...

Where Do Businesses Get the Most ROI from Online Customer Communities?

Creating an effective customer experience is a top priority for many companies right now. Businesses are spending a lot of time and money trying to understand and properly address both the pre-sales and post-purchase opportunities to engage their customers. A CEI survey from last year...

5 Things NOT to Do When You Respond to Members in Your Online Community

So far, you’ve done everything right. You launched an online customer or member community and—even better—your community members have become active and engaged participants. Your company or organization is producing insightful, high-quality content and your discussion boards are thriving. You made the plan, you did...

How to Increase Engagement in Your Private Online Community: Six Things to Share

Your private online community is only as good as the value it offers members. With as busy as your target audience is, your community has to offer them something of useful and exclusive value to capture their attention, especially among all the other competing...

Six Strategies for Crowdsourcing Ideas in Your Online Customer Community

You work hard to add people, content, and tools to your private social community that provide value to your customers or members and keeps them coming back.However, that is only one half of an effective social community strategy. The best customer community strategies balance...

How to Uncover Opportunities to Leverage Online Communities at Your Organization

An increasing number of companies and membership organizations are implementing online community strategies to maintain better relationships with their customers or members. Online customer communities and member communities deliver tangible benefits to organizations—ranging from improving customer retention and satisfaction to lowering support costs and recruiting more customer advocates.  Despite...

Lessons for Online Community Managers from Ellen’s “Tweet Heard ‘Round the World”

Many in the media have said that the 2014 Oscars were the most successful in history. More people watched the broadcast; more people enjoyed the show; and more people kept talking about it online and otherwise once the lights went down. What made this year’s...

How to Create an Engaging User Group Community Website

The first user groups were launched in the 1950s. People using technology, such as IBM’s mainframe systems, came together into loose clubs to support each other, spread best practices, and share ideas. From the dawn of the micro-computing revolution through the proliferation of web-based...

10 Things Every Online Community Manager Should be Testing to Increase Engagement

When you first launch a private online community, your goal is to go from having a non-engaged set of members or customers to a highly engaged community of members or customers. However, that type of transition doesn’t just happen overnight. Engagement is something that builds...

How to Create a Great Online Customer Portal

The past few years have seen a big shift in customer support as more and more companies offer  self-service customer support through online customer and client portals. While a reduction in support center phone calls might seem like it benefits companies the most, a...

4 Research-Based Tips for Increasing Online Community Activity [Video]

The Virtual Community Summit kicks off in London this week. It is a gathering of some of the brightest people in the online community management and social business strategy world. These are people that believe in online communities as being a central part of smart...

What Do the Companies With the Best Customer Experience Have in Common? (And How...

With the conclusion of one year and the beginning of another comes the onslaught of “year end” lists identifying the “best and worst” of the past year. From movies, to books, to—yes, that’s right—even business strategies, practically nothing that happened in 2013 is safe...

10 Types of Videos to Increase Engagement in Your Online Community

Posted by Joshua Paul on Wed, Feb 12, 2014 @ 08:22 AM One of the most common challenges of running a private online community is achieving consistent and continual engagement from customers or members. But that’s nothing new to you—in fact, you probably think about...

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