Joshua Paul
Joshua Paul
Joshua Paul is the Director of Marketing and Strategy at Socious, a provider of enterprise customer community software that helps large and mid-sized companies bring together customers, employees, and partners to increase customer retention, sales, and customer satisfaction. With over 13 years of experience running product management and marketing for SaaS companies, Joshua Paul is a popular blogger and speaker on customer management, inbound marketing, and social technology. He blogs at http://blog.socious.com.
How to Build Customer Loyalty By Giving Insight into Your Organization
As with any good partnership, your relationship with your customers is a two-way street. Not only do you need to understand your customers’ needs...
3 Tricks to Make It Easy for Busy Executives to Participate in Your Online Community
In a recent article on the Socious online community blog, we highlighted the importance of getting members of your senior management team to engage...
How to Get Your Leadership Team to Participate in Your Online Community
While you're in trouble if your senior management team doesn't understand or buy into your online community strategy, does it really matter if they...
Think You Know Your Market? 13 High-Value Insights from Your Online Customer Community
In many cases, your organization is only as good as your insight into your market. This market data is the foundation of decisions about...
What to Do When Online Community Members Mention a Competitor
It’s bound to happen at some point. Whether it’s on a discussion board or in the comments section, the question of your customers, partners,...
How to Get Buy-In for Your Online Community Strategy From Even Your Craziest Stakeholders
Here is why building a private online community of customer or members won’t work at your organization…. Does that sound familiar? The truth is that...
Where Do Associations Get the Most ROI from Private Online Communities?
Building community and generating member engagement fuel almost every business objective for your association. This includes producing research and content, advocating for your members,...
How to Create a Best-In-Class Online Community [Data]
The super-smart team at The Community Roundtable recently released the 2014 State of Community Management report. With social technology and business strategies evolving at...
Where Do Businesses Get the Most ROI from Online Customer Communities?
Creating an effective customer experience is a top priority for many companies right now. Businesses are spending a lot of time and money trying...
5 Things NOT to Do When You Respond to Members in Your Online Community
So far, you’ve done everything right. You launched an online customer or member community and—even better—your community members have become active and engaged participants....
How to Increase Engagement in Your Private Online Community: Six Things to Share
Your private online community is only as good as the value it offers members. With as busy as your target audience is, your community...
Six Strategies for Crowdsourcing Ideas in Your Online Customer Community
You work hard to add people, content, and tools to your private social community that provide value to your customers or members and keeps...
How to Uncover Opportunities to Leverage Online Communities at Your Organization
An increasing number of companies and membership organizations are implementing online community strategies to maintain better relationships with their customers or members. Online customer communities and...
Lessons for Online Community Managers from Ellen’s “Tweet Heard ‘Round the World”
Many in the media have said that the 2014 Oscars were the most successful in history. More people watched the broadcast; more people enjoyed...
How to Create an Engaging User Group Community Website
The first user groups were launched in the 1950s. People using technology, such as IBM’s mainframe systems, came together into loose clubs to support...
10 Things Every Online Community Manager Should be Testing to Increase Engagement
When you first launch a private online community, your goal is to go from having a non-engaged set of members or customers to a...
How to Create a Great Online Customer Portal
The past few years have seen a big shift in customer support as more and more companies offer self-service customer support through online customer...
4 Research-Based Tips for Increasing Online Community Activity [Video]
The Virtual Community Summit kicks off in London this week. It is a gathering of some of the brightest people in the online community...
What Do the Companies With the Best Customer Experience Have in Common? (And How Can You Have It Too?)
With the conclusion of one year and the beginning of another comes the onslaught of “year end” lists identifying the “best and worst” of...
10 Types of Videos to Increase Engagement in Your Online Community
Posted by Joshua Paul on Wed, Feb 12, 2014 @ 08:22 AM One of the most common challenges of running a private online community is...