Jon Fraser
Jon Fraser
iPerceptions
Jon is a marketing and communications professional with experience in the not-for-profit, government and technology sectors. As Marketing Communications Manager at iPerceptions, Jon is responsible for internal and external communications including the blog and public relations.
Making Sense of the 2017 Marketing Technology Landscape
Today, technology has infiltrated every facet of the marketing world. From content marketing to email marketing to the customer experience, technology is playing a...
[Infographic] A Millennial’s Perspective on the Millennial Consumer
Millennials, also known as Generation Y, are a big deal, and I’m not just saying that because I’m one of them. We’re a generation unlike...
eCOMMTL Recap: The Digital Experience
Last week I attended eCOMMTL, a jam-packed one-day event dedicated to helping educate and advance the digital economy. This was eCOMMTL’s 6th year, with over...
A Lesson In Loyalty: The CX Factor
I have an obsession with coffee. The smell. The taste. The entire coffee experience. From the informal chat with the barista to the indie...
Getting Content Marketing Right: Priceless
Yesterday I attended a CMO breakfast meet up in Montreal – Rendez-vous CMO. Where my peers and I had the pleasure to hear from...