Jon Fraser

Making Sense of the 2017 Marketing Technology Landscape

Today, technology has infiltrated every facet of the marketing world. From content marketing to email marketing to the customer experience, technology is playing a central role. For the uninitiated, John Koetsier, mobile economist at Tune, provides a simple but effective definition of martech during his...

[Infographic] A Millennial’s Perspective on the Millennial Consumer

Millennials, also known as Generation Y, are a big deal, and I’m not just saying that because I’m one of them.  We’re a generation unlike any other. Being born in the early 80’s to late 90’s (between 1981 and 1997, according to Pew Research Center),...

eCOMMTL Recap: The Digital Experience

Last week I attended eCOMMTL, a jam-packed one-day event dedicated to helping educate and advance the digital economy. This was eCOMMTL’s 6th year, with over 600 e-commerce and digital professionals sharing and discussing everything digital.  With everything squeezed into one day, there was a lot to...

A Lesson In Loyalty: The CX Factor

I have an obsession with coffee. The smell. The taste. The entire coffee experience. From the informal chat with the barista to the indie music playing in the background to the décor, it all plays a part in the coffee experience for me. As...

Getting Content Marketing Right: Priceless

Yesterday I attended a CMO breakfast meet up in Montreal – Rendez-vous CMO. Where my peers and I had the pleasure to hear from Raja Rajamannar (), Global Chief Marketing Officer at MasterCard share his experiences and insights about content marketing. Raja first started...

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