John Ouren
John Ouren
MarketTools
John Ouren is EVP and general manager, Panels and Communities, at MarketTools where he leads a team dedicated to driving MarketTools panel offerings and TrueSample, the first technology solution to ensure that online respondents are real, unique and engaged. John Ouren brings extensive sales and marketing experience with leading technology and services companies to MarketTools.
Marketers and Researchers Must Do More to Ensure Real Respondents
In this new era of online research, more and more companies are testing public opinion and basing important business decisions on what they learn...