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John McCaffrey

John McCaffrey
Adjoined Consulting
John McCaffrey is managing officer at Adjoined Consulting, Inc., overseeing the Customer Value Management Practice of Adjoined's Strategy Services. McCaffrey has more than 14 years of industry and consulting experience advising senior executive management on the formulation and execution of strategic initiatives with a measurable impact on shareholder value.

Ask the Right Question: How Do You Decide Who Owns the Technology?

The question of who owns CRM is one that has been contemplated time and time again —with no definitive answer. Yet, it's a fact...

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