John Aiello

“Help Me Help You”: Jerry Maguire Holds Lessons for Sales and Marketing

John Aiello -
I'm neither Ebert nor Roeper. But I've always felt that the movies offer a fitting framework for discussing business issues. So fire up the popcorn and let's imagine how marketing/sales collaboration might play out on the big screen. And no, we won't be reviewing Apocalypse...

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Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

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