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John Aiello

John Aiello
The SAVO Group
John Aiello is cofounder and managing director of The SAVO Group, a firm that helps marketing and sales teams work as one to drive business growth via technology. Aiello has brought a passion for market-driven, results-oriented solutions to marketing and sales challenges to a wide range of organizations.

“Help Me Help You”: Jerry Maguire Holds Lessons for Sales and Marketing

I'm neither Ebert nor Roeper. But I've always felt that the movies offer a fitting framework for discussing business issues. So fire up the...

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