John Aiello

“Help Me Help You”: Jerry Maguire Holds Lessons for Sales and Marketing

John Aiello -
I'm neither Ebert nor Roeper. But I've always felt that the movies offer a fitting framework for discussing business issues. So fire up the popcorn and let's imagine how marketing/sales collaboration might play out on the big screen. And no, we won't be reviewing Apocalypse...

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Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

Best Practices to Prove the Business Value of Customer Experience

CustomerThink’s research finds just 19% of CX initiatives can show tangible benefits. Due to the COVID-19 crisis, the ROI issue is now front and center with CX leaders. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure.

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