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Joel Weinberger

Joel Weinberger
Joel Weinberger, a founder of Implicit Strategies (www.ImplicitStrategies.com), which assesses unconscious processes, is a Professor of Psychology at the Derner Institute of Advanced Psychological Studies at Adelphi University, and a clinical psychologist. He completed a fellowship in human motivation at Harvard University, and has authored 80 articles and two books.

Adding the Unconscious to Brand Engagement

Engagement has become the holy grail of advertising but, strangely, it is not anchored in any metric, and further has no agreed-upon meaning in...

Understanding the Conscious and Unconscious in Marketing

Human decision-making (i.e. purchasing) does not take place at only the conscious level as marketers often assume. Unconscious mental processing is at least...

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