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Joe Lichtenberg

Joe Lichtenberg
Joe Lichtenberg, the vice president of Marketing and Business Development with Eluma, combines his expertise in technology with his passion for social networking Lichtenberg helps marketers successfully integrate new media into their marketing strategies via the power of branded online communities. He holds a master of science from Boston University.

Is Web 2.0 the Answer to the Price Wars?

Last week I spoke at the Electronic Retailing Association's annual Mid-Winter Conference about Web 2.0. From the conversations I had there, a few...

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