Joe Maraschiello
Dance Like a Marketing Technologist in 2006
Do you remember 2006? The billboard charts were pumping with Sean Paul’s “Temperature”, while Shakira’s hips weren’t lying and Nelly Furtado was breakings hearts with “Promiscuous”. 2006 was also the golden year for the Marketing Technologist. Unica had just launched version 7 of their...
AMP for Email: Next Best Tour Personalization
Bruised and battered, but not beaten; the Adventure Travel industry is poised to benefit from the coming surge of “revenge travel”. The pandemic has helped us to re-examine what we value, and for many, dust off and prioritize our bucket lists with renewed vigor. To...
Are You Suffering From Marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps you use one of the common industry synonyms such as consumer, member, client, visitor, or guest to refer to them? What about your partners and B2B revenue generating relationships? Are those customers too? The...
Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high transaction frequency industries such as retail, you typically have very few interactions with their members. When interactions do happen, they are on inbound channels such as a call centre, website or mobile app at...