Joe Maraschiello
Joe Maraschiello
Passionate about AI, analytics, marketing technology and cloud. 15+ years of global consulting experience across diverse industries and technologies.
Dance Like a Marketing Technologist in 2006
Do you remember 2006? The billboard charts were pumping with Sean Paul’s “Temperature”, while Shakira’s hips weren’t lying and Nelly Furtado was breakings hearts...
AMP for Email: Next Best Tour Personalization
Bruised and battered, but not beaten; the Adventure Travel industry is poised to benefit from the coming surge of “revenge travel”. The pandemic has...
Are You Suffering From Marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps you use one of the common industry synonyms such as consumer, member, client, visitor,...
Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high transaction frequency industries such as retail, you typically have very few interactions with their...