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Jo Ann Sanders

Jo Ann Sanders
Jo Ann Sanders is VP of Product Marketing at Optimizely, and has over a decade of leadership experience in marketing and product management for top Fortune 500 companies such as Microsoft and Adobe. Her expertise spans digital marketing, digital transformation, mobile, cloud, diversity and inclusion, and executive leadership.

To Get Personalization Right, First Understand Intent

It’s no surprise that customer experience (CX) is a top priority for companies of all sizes and across all industries. The digital economy requires...

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