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John Caddell

John Caddell
At Nexidia, I help financial svcs companies increase their success by understanding patterns & trends in customer interactions. Interested in using interaction data to improve companies' insight into their customers - and to improve the services offered to customers as a result.

How Can You Approach Customer Service like the Four Seasons?

Four Seasons Hotels have stellar reputations for customer service. Company founder Isadore Sharp described one of the tools they use in his autobiography Four...

Customer DIY – Boom or Bust?

Using Interaction Analytics to Gauge Effectiveness of DIY InitiativesDo It Yourself (DIY) is a popular topic on TV and in magazines these days.   For...

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