Jason McNellis
As Vice President of Analytics and Data Science, Jason McNellis is dedicated to improving the agility, adoption and accuracy of analytics across Centriam’s clients. Jason brings a wealth of cross industry experience helping marketing, customer experience and customer insight professionals leverage data and advanced analytics to improve performance. Prior to Centriam, Jason was an industry analyst with Forrester Research where he researched, wrote and spoke on customer analytics. Jason also led the Advanced Analytics team at SuperValu and product strategy at RedPoint Global.
Scott Brinker's most recent Marketing Technology Landscape famously touts 5,381 different software solutions. Software choices are obviously growing, but this abundance of choice fuels...
Recently Centriam embarked on a study to see if what we were observing with our clients was true more generally. We surveyed almost six...