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Jim Lenskold

Jim Lenskold
Jim Lenskold, international speaker and recognized marketing expert, is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Social Media Marketing ROI: 10 Questions You Must Answer First

The question as to whether social media should be expected to generate a positive return on investment (ROI) continues to be debated throughout the...

Can Brand Awareness Generate Measurable ROI?

Smart marketers know that building and maintaining brand awareness is an important part of marketing success. It's not surprising that the question arising often...

Five Key Principles to Improve Your Marketing ROI

Fundamentally, marketing ROI is a process of continuously improving marketing performance and profitability by applying deeper insights to maximize the effectiveness of strategic and...

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