Home Authors Posts by Jim Longo

Jim Longo

Jim Longo
Jim Longo is the Co-Founder and Chief Strategy Officer at Discuss.io, where he brings over 25 years of domain expertise in the market research industry. Jim is considered a thought leader with regards to online behavior and market research technology. He has consulted with brands and research agencies around the world on how to have insightful online conversations and was instrumental in building the first global online qualitative research practice at Harris Interactive (acquired by Nielsen). There, he led a team that conducted more than one thousand online groups in the first three years of

How Your Organization Can Benefit From a Holistic Approach to CX Research

Recent market conditions such as inflation and a volatile economy are forcing consumers to rethink their spending choices and brands need to take notice....

New Posts