Jim Freeze
Jim Freeze
Jim Freeze, Senior Vice President and Chief Marketing Officer, brings more than two decades of marketing leadership experience focused in the technology sector to his position at Aspect. Jim plays a crucial role in executing on Aspect's corporate vision and strategy with oversight for the company's messaging platform and brand elevation, as well as the development and delivery of product and solution marketing strategies.
Do You Text What I Text? Consumers Begging to Be “Heard” This Holiday Season
Black Friday and Cyber Monday have come and gone and several retail analysts are saying holiday sales have been a little less than stellar....
How Customer Service Can Create a New Breed of Brand Ambassador
Poor customer service experiences seem to be a universal frustration. Chances are, most of us can rattle off a bad customer service experience without...
Disrupted Not Destroyed by Technology
Music, movies, photography, transportation, communications and publishing are all industries that continue to experience massive disruption brought on by the advent of technology. ITunes...
What Marketers Can Learn From the Customer Experience
Customer service experiences are a universal frustration. Chances are most of us can rattle off a bad customer service experience without a moment’s hesitation....
Winning Brands, and What We Learned
Customers are the backbone of every business, but every day we hear about people who believe they have been mistreated or pushed around by...
Shopping is Social Too
For years now we have shared, reviewed and recommended products on social networks such as Yelp, epinions and Buzzillions. Research from public relations firm...
WhatsApp – Is It “What’s Next” in Customer Service?
The Relationship Revolution continues to move at the speed of light and like it or not, the relationship between customers and companies is forever...
Sorry, I’m Not Sorry: Consumers Lacking Holiday Spirit for Customer Service
It won't be a holly, jolly season for brands this year, as consumers give a great big "Bah Humbug" to customer service. And sorry,...
Customer Service On the Naughty List This Holiday Season
The holiday season has arrived and consumers are ready to shop, decorate and maybe eat last year's fruitcake?! Sounds crazy but according to a...
Who Determines Customer Value? Let’s Ask Banksy
In case you missed it Banksy, the elusive and reclusive UK graffiti artist who has previously sold his works for well over $1 million,...
You Only Get What You Give: Why Brands Need to Show Customers the Love
Just how frustrating can contacting customer service be? According to a new survey from Aspect, four in ten Americans (42 percent) say they would...